What are the responsibilities and job description for the Director of Marketing position at CNH Industrial?
Responsibilities
- Represent the voice of the customer, keeping the brand, brand voice and Go-To-Market plans laser focused on solving their problems and delivering a great experience.
- Deliver compelling, differentiated, and relevant storytelling to elevate the CASE brand position in North America across everything we do.
- Develop overarching Go-To-Market strategy for CASE Construction Equipment in North America – identifying the key segments, customers and key products and services to deliver the regions business goals.
- Lead the marketing team in crafting strategic campaigns to drive awareness and consideration among key customer groups generating leads for the dealer network – including advertising, PR, social media, trade shows and dealer integrations.
- Build cohesive product launch Go-To-Market plans, to not only connect with customers but also to ensure key stakeholders (internal and external) have the knowledge and skills to support.
- Lead the team in ensuring seamless communication plans for internal and dealer audiences.
- Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
- Elevate CASE’s digital experience ensuring the brand website delivers a modern customer experience.
- Identify sales and dealer incentives programs to drive competitiveness in the marketplace.
- Influence and elevate dealer network marketing strategies by providing coordinated campaign solutions and turnkey execution elements for dealer partners to use.
Team Leadership
Qualifications
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
