What are the responsibilities and job description for the Product Marketing Manager – Self-Propelled Forage Harvesters position at CNH Industrial?
Responsibilities
- Manage and coordinate product offerings including selection of application offering(s), define frame for Market standards and Product Packaging. Analyze take rates and rationalize offering.
- Build sales support and information materials for the marketing and sales department (Product Information Bulletins)
- Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products. GDrive development and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).
- Improving sales and profitability throughout product lifecycle : follow Key Performance Indicators, identify potential for growth and define action plans.
- Hands-on in leading and coordinating a positive customer experience all the way from first contact with the product during Field demo, through sale and field set up till aftersales support. To enforce a great customer experience.
- Work closely with the local Field product Specialists, Territory sales managers, Technical support and other regional stakeholders to develop and implement focused strategies to improve sales and market shares
- Identify market trends, define a market roadmap and negotiate the product roadmap for North America with comprehensive business cases.
- Supervise closely competition and provide information on key features, new products and collect price information.
- Highlight product gaps and quantify business impact / potential (niche or large segment, low or high customer priority, low or high marginality).
- Engaging with a 360 approach to the product and the services around, and pull the right stakeholders together within the organization, to ensure the best customer experience and success.
- Evaluation and interpretation of customer feedback, customer satisfaction reports and research results
- Drive and solve customer satisfaction issues. Help with special orders and ordering issues.
Qualifications
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
