What are the responsibilities and job description for the Product Marketing Specialist position at CNH Industrial?
Responsibilities
Collects and classifies new product ideas or strategic product extensions to support evaluation of their potential to address
customer needs and to achieve goals in revenue growth and market share.
Ensures correct translation of market demands in products and services with the research department, engineering, and other
related disciplines.
Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging,
and future products to manage the product family's life.
Liaises with product / brand management to ensure effective planning and co-ordination of advertising / public-relations and
promotions for new products.
Liaises with specialist departments to ensure the effective operation 5) and production of new / revised products.
Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.
Other related duties as assigned.
Qualifications
Qualifications
A Bachelor's degree in a relevant discipline with a minimum of 6 years of relevant experience or
An Associates degree in a relevant discipline with a minimum of 10 years of relevant experience
Experience with Presentation / Content development
Proven track record of driving successful product marketing campaigns and delivering measurable business outcomes.
Deep understanding of product marketing principles, including positioning, segmentation, and go-to-market strategies.
Exceptional project management skills, with the ability to prioritize tasks and manage multiple priorities.
A strategic thinker with an entrepreneurial mindset who thrives in a fast-paced, results-driven environment.
Strong ability to balance individual contributions with leadership / people management responsibilities.
Highly collaborative, with a proven ability to influence and partner across teams.
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
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