Social Media Senior Manager

Social Media Sr. Manager

Company Description

The Charleston Orwig Collective is 100% employee-owned and consists of the strategic marketing communications agencies, C.O.nxt and Jigsaw. From brand strategy and comprehensive campaigns to sustainability and crisis comms. From digital and video to social media and public relations. If you need it to help your brand move forward, we've done it and can do it for you. And because the world is changing at record pace, we're already working to harness the next big thing.

Position Description

The ideal candidate is a strategic and creative thinker with a passion for social media who wants to contribute to our clients' and ESOP's success from day one. They have a proven track record of developing successful social media campaigns and the ability to adapt strategies based on data-driven insights. They bring a positive attitude with a drive towards teamwork, communication, and strategic solutions.

The Social Media Senior Manager will be responsible for developing and executing innovative social media strategies for our diverse client portfolio.

What Makes This a Great Opportunity?

• You will be part of a purpose-driven, team-based agency that is a strategic marketing and communications consultant for our book of business.
• Our culture of positive core values—Empowering, Purpose-driven, Forward thinking, and Inclusive—guides our interactions with clients and each other.
• We're 100% employee-owned (and dog-friendly).
• We provide a continuous learning environment valuing ideas, solutions, collaboration, and results.
• Find your balance in a casual, friendly, hybrid work environment with flexible work options.

Essential Responsibilities

• Serve as the go-to expert on social campaigns for a diverse portfolio of clients.
• Stay informed about the latest social media trends and our clients' industries to help bring new ideas to the internal team and clients (and be a liaison to the broader team to help keep the agencies current on trends and best practices).
• Create comprehensive social media strategies that align with clients' marketing goals and brands.
• Collaborate with internal creative, strategy, and analytics teams in the creation of content strategy for client and agency social media platforms.
• Oversee content creation and distribution across various social media platforms, ensuring high-quality and engaging posts.
• Develop influencer marketing strategies and campaigns that align with clients' goals and objectives.
• Manage the execution of influencer marketing strategies, including identifying and recruiting influential content creators, managing relationships, and content deliverables.
• Oversee the management of social media channels for clients, including publishing posts and some community management.
• Manage paid social campaigns for clients, including strategic recommendations on campaign targeting, placements, and ad types, campaign optimizations, and budget management.
• Monitor and analyze social media metrics to assess campaign performance and ROI.
• Educate client teams on everything social media, from social media strategy to developing ambassador programs.
• Assist in new business RFPs and pitches as required.
• Support and promote the agency through event attendance and speaking opportunities.
• Develop social strategies and conduct social audits with actionable outcomes and recommendations.

Basic Qualifications

• Degree in marketing communications, public relations, advertising, or journalism.
• 5-8 years of experience in social media/public relations/marketing communications.
• Strong written, editing, and communications skills.
• 5 years of social media management experience.
• 3 years of influencer marketing experience.
• Experience with social media scheduling and management tools.
• Strong leadership and team management abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with Sprout Social or equivalents a plus.

Desired Experience/Traits

• Passion for all things social.
• The ability to manage multiple projects and meet tight deadlines.
• Creative mindset.
• Ability to work independently and take initiative.