What are the responsibilities and job description for the Digital Marketing Analyst II position at C Squared Social?
Description:
- NO RELOCATION EXPENSE REIMBURSEMENT.
- THIS IS AN IN-OFFICE POSITION.
About C Squared Social:
We are a full-service digital marketing agency for businesses of all sizes, offering paid advertising, content marketing, website development, photo/video and graphic design services. Diverse portfolio of B2B and B2C clients in sectors including healthcare, retail, finance, food and beverage, transportation, etc. We have also been included as one of Inc 5000 fastest growing companies in the US.
What we are looking for
- A motivated, results-oriented team player who can successfully collaborate with and communicate with all levels of the organization cross-functionally.
- A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
- Able to convey compelling messages and transform complex concepts into clear communications.
- Be ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.
Responsibilities
- Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
- Drive continued optimization of campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
- Constant ongoing creation of keywords, A/B testing strategies
- Work with cross-functional teams on increasing results for clients
- Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
- Ability to effectively communicate with clients to report on KPI’s and recommendations of new strategies
- Effectively manage ad spend budgets to achieve budget exhaustion
- Be familiar with pixel tracking, GTM setups and analyzing GA4 data
Required Skills
- 2 years in Managing Ad Campaigns
- 2 years of Google Ads Experience
- 2 years of Facebook Ads Experience
- A genuine passion for online marketing & paid search/media
- Google Ads Certified
- Strong communication skills; able to communicate complex information clearly
- Undergraduate degree in business/marketing or equivalent experience