Marketing Communications Specialist

Marketing Communications Specialist

Location: Maplewood, MN

As a Marketing Communications Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Supporting the end-to-end messaging strategy, creative, and content plans aligned to global marketing and portfolio priorities
• Leading Global and USAC content development and execution focused on demand generation; route and secure approval of content
• Leading USAC activation to include promotional, tradeshow, and events
• Partnering with and directing agency and vendor partners while managing budgets set forth in program plan
• Collaborating with internal functional partners and subject matter experts to work on program tactics
• Understanding personas, customer journeys, and experiences of the target audience to be applied within content development strategies and tactics
• Leveraging content performance and effectiveness metrics to optimize communication tactics
• Communicating with global and area counterparts to help drive successful program activation and outcomes for key growth vector priorities
• Ensuring content meets corporate and division branding standards and requirements, and area needs

As a Marketing Communications Specialist, you will excel at supporting communications and content strategies as well as successfully executing plans. The ideal candidate will be a self-starter with an innovative growth and global mindset that lives and breathes brand, customer experience, content, creative & communications strategy. We are looking for an innate collaborator and skilled project manager that strives for optimal business results.

Skills:

• Seven (7) years of combined experience in supporting global demand generation marketing programs that include messaging, creative and content strategy execution
• Three (3) years project management experience working closely and diplomatically with internal and external teams, managing tight timetables and multiple large projects simultaneously

Additional qualifications that could help you succeed even further in this role include:

• Medical/Healthcare industry experience is highly preferred
• Experience supporting and executing a detailed tactical communication and content plan within a regulated industry in a private, public, government or military environment
• Demonstrated experience creating measurable marketing communication plans that connect marketing goals and strategies to overall business strategies
• Strong written, verbal and digital communication skills
• Exceptional interpersonal skills, including presentation skills, as well as effective and persuasive pitching, writing, editing and verbal communication
• Self-starter, self-motivated, deadline-focused and agile mindset with ability to manage ambiguity. B2B/B2C marketing experience is preferred

Education:

• Bachelor's degree or higher (completed and verified prior to start) from an accredited institution preferably in Communications, Journalism, Advertising, Public Relations, Mass Communications, Business Administration, Marketing, or a related field.

#DICE

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