Marketing Coordinator

Description

Who is CADY?

CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 40% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation’s premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY’s mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary. 

Who are you? 

You are an ambitious, detail oriented team member who finds joy in making meaningful connections with people. You have a true passion for creating memorable experiences for people. You see beyond the surface of interactions and recognize that every person has a story and the idea of being a part of that is exciting! You enjoy working hard and celebrating hard. You love the opportunity to exceed expectations- and be rewarded for your contribution to the company! 

Job Summary 

We are seeking a Marketing Coordinator to join our team full-time, Monday through Friday. This role will be focused on social media management, assisting in email marketing efforts, and supporting a variety of marketing projects. As a Marketing Coordinator, you will play a pivotal role in executing campaigns that build brand awareness, drive engagement, and help manage

day-to-day marketing operations.

Responsibilities 

Social Media Management

• Assist in creating and scheduling content across all major social media platforms (TikTok, Instagram, Facebook, X, LinkedIn, etc.).
• Collaborate with the marketing team to develop and implement creative strategies to increase brand visibility and engagement on social media.
• Engage with followers by responding to comments, direct messages, and other interactions to nurture community relationships.
• Track and analyze social media performance metrics, helping to adjust strategies for better engagement and growth.
• Repost and share user-generated content that aligns with the brand’s voice and guidelines.

Brand Ambassador Program

• Serve as the primary point of contact for the CADY Brand Ambassador Program.
• Onboard new ambassadors and provide guidance on creating brand-approved content.
• Review and approve ambassador content for reposting across social media platforms.
• Email Marketing
• Assist in the creation and execution of email marketing campaigns.
• Work closely with the brand manager to ensure email content and designs are aligned with the overall brand and campaign goals while focusing on technical execution.

Project Management & Coordination

• Help coordinate and manage a variety of marketing projects, ensuring deadlines are met and objectives are achieved.
• Collaborate with team members to assist in creative content development, such as photoshoots, video production, and marketing collateral.
• Support the execution of marketing campaigns, events, and promotions, helping to ensure smooth and timely execution.

Market Research & Trends

• Monitor industry trends, social media developments, and competitor activities to ensure the company stays ahead of the curve.
• Help implement new marketing strategies or tactics based on market insights and emerging trends.

Job Requirements 

Qualifications/Skill Requirements 

• 2-4 years of experience in marketing, social media management, content creation, or email marketing.
• Proficient in social media platforms and management tools (e.g., Hootsuite, Sprout Social, etc.).
• Pro with content creation tools such as Canva, Photoshop, CapCut, or similar software.
• Experience with email marketing platforms (e.g., SalesForce) is a plus.
• Strong written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Basic copywriting skills and an eye for detail.
• A positive, proactive attitude with the ability to work independently and as part of a team.

Benefits & Perks

• Weekly pay
• Paid holidays
• Eligible for CADY's annual performance review with merit increase/bonus opportunities
• Paid learning and development
• Free annual family portrait session at your local CADY studio (for active team members at the time of sessions)
• Modernized office environment
• Team member recognition and rewards programs
• Career progression - our highest priority is to promote from within
• Referral bonus program

Qualifications