Digital Sportsbook Planning Specialist (Jersey City or Las Vegas)

Job Description

WELCOME TO THE EMPIRE! Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure. Your passion for digital marketing, sports fandom, and knowledge, along with your hunger to succeed, come together in our Digital Sportsbook Planning Specialist role. Break into the exciting industry of sports betting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.

BEHOLD! As a Digital Sportsbook Planning Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

What You Will Do

• Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors
• Plan and forecast retention mechanisms corresponding with localized market regulations
• Create reports and analyze data to evaluate the performance of promotions
• Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale
• Update customer journey metrics to implement new user experiences in line with evolving technical functionality
• Compile terms, conditions, and legal disclaimers for promotions
• Provide background research and data analysis to support promotions and promotion development
• Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager
• Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state
  
  

What You Will Need

• 2 years of gaming experience; ideally gained with an online Sportsbook operator
• Basic understanding of statistics, particularly probability, and odds
• Strong knowledge of sports, players, teams, and statistics
• Passion for sports betting with an understanding of the industry
• Superb communication, organizational, operational, teamwork, and interpersonal skills
• Strong numerical and analytical skills, with the ability to use a range of data insights
• Proven capability to deliver projects against time-sensitive deadlines
• Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove
• Ability to use workflow management tools to align with other teams on cross-team work
• Ability to understand league and gaming regulations
  
  

Other Minimum Qualifications

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused. Ensures understanding, cooperation, and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. A genuine understanding of personal strengths and weaknesses.
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
  
  

Essential Job Functions

• Fast-paced environment, multiple tasks to be handled under time constraints.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and oral cues.
• Must be able to work independently.
  
  

About Us

Behold! Caesars Sportsbook is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.

At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.

As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact.

Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!