What are the responsibilities and job description for the Director of Conversion position at Caesars Sportsbook & Casino?
Job Description
As the Director of Conversion Optimization at Caesars Digital, you will play a vital role in shaping the onboarding journey for new customers into our Sportsbook and Online Casino products. You will oversee the optimization of landing pages, the registration flow, and fraud/KYC rules. You’ll play a critical role in shaping A/B testing and monitoring of performance and be the link between marketing & operational business owners and product & tech teams. Your role will play a key part in hitting growth targets of Caesars Digital, and success in this role will directly contribute to the bottom line.
What You’ll Do
Behold! Caesars Sportsbook is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!
As the Director of Conversion Optimization at Caesars Digital, you will play a vital role in shaping the onboarding journey for new customers into our Sportsbook and Online Casino products. You will oversee the optimization of landing pages, the registration flow, and fraud/KYC rules. You’ll play a critical role in shaping A/B testing and monitoring of performance and be the link between marketing & operational business owners and product & tech teams. Your role will play a key part in hitting growth targets of Caesars Digital, and success in this role will directly contribute to the bottom line.
What You’ll Do
- Develop a culture of data-driven improvement and optimization of the new customer journey.
- Establish test and control frameworks to enhance the registration funnel.
- Identify major areas of friction and work with internal teams to overcome or mitigate.
- Define and communicate a clear strategy of improvements to Senior Management and other key business stakeholders.
- Build and lead a team of conversion specialists, deploying your strategy and frameworks across the digital portfolio.
- Ensure that all journeys are compliant with applicable State and Federal legislation and best practices for digital marketing.
- Distill internal and third-party KPIs into actionable improvements and testing opportunities.
- Constantly improve the testing framework for Caesars Digitals onboarding journeys.
- 7 years of experience in conversion optimization, with a proven track record of optimizing onboarding funnels in a fast-paced and regulated environment.
- Experience in digital marketing with an emphasis on direct response, landing pages, and onboarding funnels.
- Proven track-record of process improvements supported by rigorous testing and data-driven insights.
- Strong proficiency with analytical tools such as Power BI, Mixpanel and Tableau and marketing insights tools like FullStory.
- Excellent analytical skills and the ability to distill complex datasets into clear and concise insights.
- Strong communication skills, able to clearly explain detailed conversion strategies to non-technical stakeholders and collaborate effectively with cross-functional and disparately located teams.
- Exceptional leadership skills with the ability to build and manage a conversion team, while fostering a culture of data-driven continuous improvement.
Behold! Caesars Sportsbook is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!
