What are the responsibilities and job description for the Digital Media Planner position at Cage Point?
Job Description : Cage Point is hiring a full-time Assistant Digital Media Plannerwith 1 to 2 years of experience to assist in planning, managing, and tracking digital media for our CPG and finance and pharma clients. We are looking for an individual who is proficient in planning and analyzing media campaign performance and can provide strategic insightful campaign optimizations. The candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and understand optimization through A / B testing.
Overview / About the Job : Plan, negotiate and execute digital media plans. Responsible for managing day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Major Tasks, Responsibilities and Key Accountability
Assist in digital media strategy development for top-tier clients
Develop and manage digital media plans; negotiate and purchase media
Manage the day-to-day implementation and optimization of campaign activities
Manage campaign authorizations, budgets, and reconciliation process
Interact daily and maintain rapport with digital media publishers
Analyze research data and media / marketing information; issues and reports information to clients
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Education Required
Bachelor’s degree
Years of Relevant Experience
Up to 2 years of experience in a junior level media planning / buying or ad ops position
Preferred Qualifications
Bachelor degree in related field or equivalent work experience
Required experience with campaign management / ad serving / trafficking technology (i.e. DCM, and business manager)
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Experience analyzing data and market research
Preferred working knowledge of first / third party platforms; Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
Knowledge, Skills, Abilities & Competencies
Self-starter with strong planning and organizational skills; ability to work with minimal direction
Excellent communication skills
Strong time-management and organizational skills
Good presentation skills a plus
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and / or projects
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