What are the responsibilities and job description for the Director of Marketing position at Caissa K12?
Are you ready to join a dynamic team dedicated to revolutionizing enrollment in public school districts across the nation? Caissa K12, a rapidly expanding division of Caissa Public Strategy, is seeking a passionate individual to join us as our Director of Marketing.
Why Caissa K12?
As the nation’s #1 leader in student recruitment, Caissa K12 is on a mission to ensure every student is not just in school but engaged and empowered for a successful future. As our Director of Marketing, you will lead the charge in transforming our marketing initiatives. Overseeing a team of marketing professionals, you will manage internal campaigns for clients and external marketing to elevate our brand.
Why You’ll Love This Role
- Lead and inspire a talented marketing team.
- Drive innovation in marketing strategy for both our clients and our company.
- Work at the forefront of public education innovation and student engagement.
Key Responsibilities
- Develop and execute comprehensive marketing strategies that align with company goals.
- Oversee and mentor a team of marketing specialists, fostering collaboration and growth.
- Bridge the gap between CRM tools and impactful marketing campaigns.
- Manage and optimize HubSpot CRM for client campaigns and company initiatives.
- Design and implement workflows for lead nurturing, sales enablement, and engagement campaigns.
- Maintain and integrate CRM data across platforms for seamless operations.
- Lead the creation and execution of internal campaigns for our clients to boost student recruitment and retention.
- Oversee external branding efforts to elevate Caissa K12’s market presence.
- Analyze campaign performance, generating insights to refine strategies and drive ROI.
Qualifications
Experience:
- 3 years in marketing, with experience in CRM management (HubSpot preferred).
- Proven leadership experience managing teams and cross-functional projects.
- Experience in education or B2B marketing is a strong plus.
Skills:
- Expertise in CRM tools, workflows, and marketing automation.
- Exceptional communication and team management abilities.
- Data-driven mindset with strong analytical and problem-solving skills.
Technical Proficiency:
- Strong understanding of CRM integrations and marketing analytics.
- Ability to use data to inform strategy and optimize campaigns.
- Proficient in Google Workspace and Microsoft programs
Personal Attributes:
- Visionary leader with a proactive, solutions-focused approach.
- Exceptional organizational skills, capable of juggling multiple priorities.
- Passion for driving impact in public education.
Join Our TeamAt Caissa K12, we are transforming the way public schools engage with their communities. If you’re ready to lead innovative marketing efforts and make a tangible difference, apply today!
Job Type: Full-time
Pay Range: $70,000-$110,000 yearly
Expected hours: 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Education: College degree or sufficient relevant experience (required)
Work Location: In person– Memphis TN 38137
Job Type: Full-time
Pay: $70,000.00 - $110,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
Salary : $70,000 - $110,000