What are the responsibilities and job description for the Digital Marketing & E-Commerce Specialist position at Cal-Mil?
Summary of Job Description:
The Digital Marketing and E-Commerce Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products. This role will also involve enhancing the user experience on our e-commerce platforms to maximize conversion rates and revenue. The ideal candidate is a data-driven, creative thinker with a strong understanding of digital marketing strategies, e-commerce best practices, data entry, and analytics.
Duties & Responsibilities:
- Digital Marketing:
- Develop and execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve ROI.
- Collaborate with the marketing team to create engaging and high-quality content that aligns with our brand and marketing objectives.
- Stay updated with the latest trends and best practices in digital marketing and technology.
- E-Commerce Optimization:
- Optimize customer e-commerce websites for improved user experience, increased traffic, higher conversion rates, and revenue generation.
- Work closely with the web development team to implement changes and enhancements to the website.
- Manage product listings, ensuring accurate and compelling descriptions, images, and pricing.
- Analytics and Reporting:
- Use web analytics tools (e.g., Google Analytics) to monitor website performance, track user behavior, and identify opportunities for optimization.
- Analyze customer data and market trends to develop insights that drive marketing and e-commerce strategies.
- Collaboration and Communication:
- Collaborate with cross-functional teams, including sales, product development, and customer service, to align digital marketing and e-commerce strategies with overall business goals.
Salary : $23 - $27