Part-Time Marketing Specialist

About the Role:

The Marketing Specialist will play a crucial role in enhancing our brand's visibility and driving lead generation through various marketing strategies. This position is responsible for developing and executing marketing collateral that effectively communicates our value proposition to target audiences. The specialist will collaborate with the sales team to create sales tools that support their efforts in closing deals and increasing revenue. Additionally, the role involves analyzing marketing performance using tools like Google Analytics to optimize campaigns and improve overall effectiveness. Ultimately, the Marketing Specialist will contribute to the growth of our brand awareness and market presence in a competitive landscape.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2 years of experience in a marketing role, with a focus on lead generation and brand awareness.

Preferred Qualifications:

• Experience with digital marketing tools and platforms, including social media and email marketing.
• Familiarity with CRM software and its integration with marketing efforts.

Responsibilities:

• Develop and design marketing collateral, including brochures, presentations, and digital content.
• Implement channel marketing strategies to enhance product visibility across various platforms.
• Collaborate with the sales department to create effective sales tools that facilitate the sales process.
• Plan and execute lead generation campaigns, including trade shows and digital marketing initiatives.
• Monitor and analyze marketing performance metrics using analytics to inform future strategies.

Skills:

The required skills in marketing collateral and channel marketing will be utilized daily to create engaging materials that resonate with our target audience. Proficiency in lead generation techniques will enable the specialist to effectively attract and nurture potential customers through various campaigns. Knowledge of digital marketing and Google Analytics will be essential for tracking the success of marketing initiatives and making data-driven decisions. The ability to collaborate with the sales team will enhance the effectiveness of sales tools, ensuring they meet the needs of the sales process. Overall, these skills will contribute to a cohesive marketing strategy that drives brand awareness and business growth.