What are the responsibilities and job description for the VP Head of Digital Marketing position at Calamos Asset Management?
Summary : The VP, Head of Digital Marketing will play a crucial role in the Calamos asset management and wealth management business lines by leveraging their expertise and experience to develop, manage, and execute a comprehensive digital marketing strategy. This role will be responsible for driving innovation and partnering across marketing, product, and sales teams to shape Calamos' digital properties and build awareness and consideration of Calamos products and services with clients, including financial advisors and investors.The ideal candidate for this role will have a proven track record of executing transformative digital marketing initiatives. They will thrive in a growing, high-paced, and collaborative environment and possess strong managerial experience. This is a unique opportunity for a senior digital marketing leader to join a tenured firm undergoing transformational growth and to solidify Calamos' innovation and risk management capabilities that clients expect.
Primary Responsibilities : Digital Property Management : Manage Calamos' digital properties, including website, intranet, and marketing engagement platforms. Design user experience (UX) and apply optimizations to enhance functionality and user satisfaction.IT Partnership : Collaborate closely with IT teams on marketing tech stack selection and performance. Take ownership of UX design and functionality to ensure seamless user experiences.Campaign Planning and Execution : Develop and execute digital marketing campaigns using a range of strategies to drive visibility and engagement. Leverage paid and earned strategies, such as advertising and social media, to increase Calamos' visibility.SEO and SEM : Utilize SEO analytics and SEM techniques to increase website traffic and convert leads effectively.Content Development and Deployment : Develop, curate, and deploy content created by Calamos subject matter experts (SMEs) to attract, engage, and retain customers. Ensure content is aligned with the overall digital marketing strategy.Data Analysis and Optimization : Utilize data and analytics to inform the development, execution, and measurement of digital marketing initiatives. Continuously optimize campaigns based on performance metrics.Budget Management : Ensure strategic alignment of budget allocations to achieve maximum return on investment (ROI) for digital marketing initiatives.Cross-Departmental Collaboration : Lead cross-departmental initiatives to integrate digital strategies with overall marketing and business goals. Collaborate with stakeholders to ensure alignment and maximize impact.Technology Evaluation and Adoption : Evaluate and champion emerging technologies and digital marketing trends. Introduce tolls and platforms that provide a competitive edge and enhance digital marketing capabilities.Reporting and Insights : Develop data-driven reports and presentations for senior stakeholders, providing clear and actionable insights to support decision-making.Preferred Qualifications :
Bachelor's degree is required, preferably in Marketing or Digital Marketing.Minimum of 15 years' experience in digital marketing with a strong preference of experience within the financial sector.Excellent leadership and communication skills required.Must be able to evaluate changing organizational requirements and adjust marketing strategies as appropriate.PC skills in Microsoft Office applications.
For Illinois and New York Applicants only : The expected annual base salary range for this position is $200,000 - $250,000. The selected candidate salary is based on numerous factors such as, but not limited to work experience, relevant education, qualifications, certifications, skill level, and geographic location. This is the current estimate of the base salary range intended for this role at the time of this posting. The base salary range may be modified in the future. This position is also eligible for an annual discretionary bonus.
Calamos offers a comprehensive benefits package, including health and welfare benefits (medical, dental, vision, flexible spending accounts, and employer-paid short- and long-term disability), retirement benefits (401(k) and profit sharing), paid time off, paid parental leave, and other well-being benefits.
Salary : $200,000 - $250,000
