What are the responsibilities and job description for the Associate Director, Analytics & Search position at Calcium+Company?
ASSOCIATE DIRECTOR, ANALYTICS & SEARCH
Job SummaryWe’re seeking a strategic, data-driven Associate Director of Analytics & Search to lead performance measurement, SEO, and paid search initiatives across healthcare and pharmaceutical brands. This role owns the full analytics lifecycle—from setting KPIs and building dashboards to translating insights into meaningful optimizations.
In addition to core responsibilities in digital analytics, this role leads both organic and paid search strategy, ensuring our brand and content experiences are discoverable, relevant, and measurable across channels. You’ll collaborate with UX, content, media, and strategy teams to connect data with business outcomes—bringing together measurement, targeting, and AI-driven search innovation.
This is a high-impact role for someone passionate about applying data to solve complex marketing challenges—and shaping how we reach HCPs and patients in smarter, more personalized ways.
The Associate Director, Analytics & Search embodies Calcium Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Analytics Strategy and Execution
For U.S. Job Seekers, it is the policy of Calcium Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Job Summary
In addition to core responsibilities in digital analytics, this role leads both organic and paid search strategy, ensuring our brand and content experiences are discoverable, relevant, and measurable across channels. You’ll collaborate with UX, content, media, and strategy teams to connect data with business outcomes—bringing together measurement, targeting, and AI-driven search innovation.
This is a high-impact role for someone passionate about applying data to solve complex marketing challenges—and shaping how we reach HCPs and patients in smarter, more personalized ways.
The Associate Director, Analytics & Search embodies Calcium Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Analytics Strategy and Execution
- Develop measurement plans, KPIs, and tagging strategies aligned with brand goals and privacy standards.
- Lead analytics across web, CRM, and media platforms, delivering clear, actionable insights.
- Maintain dashboards and monthly reporting to support campaign optimization and performance tracking.
- Own SEO strategy for HCP and patient websites, including audits, keyword research, and optimization.
- Stay current on AI-driven search trends (e.g., Google SGE) to inform organic strategy.
- Collaborate with UX and content teams to align messaging with search behavior and metadata requirements.
- Support paid search campaigns across Google and Microsoft Ads, optimizing keyword strategy and audience targeting.
- Analyze paid performance and recommend testing and budget allocation strategies.
- Align messaging and landing page content to maximize ad relevance and ROI.
- Serve as analytics and search lead on key accounts, presenting insights and recommendations to clients.
- Work closely with Media, Creative, and MarTech teams to integrate performance data into omnichannel strategy.
- Mentor junior analysts and contribute to analytics innovation and automation efforts.
For U.S. Job Seekers, it is the policy of Calcium Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
