What are the responsibilities and job description for the Senior Marketing AI & Data Analyst position at Calcium+Company?
Job Summary
The Senior Marketing AI & Data Analyst embodies Calcium Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Strategic Data Research & Insights
- Conduct health data–driven research to support brand planning and business development, including trends, journeys, and competitive intelligence.
- Aggregate and synthesize data from platforms like Datamonitor, SEMrush, Brandwatch, HealthVerity, and others.
- Collaborate with Social and Market Access teams to enrich insights across patient, HCP, and payer behavior.
- Deliver concise data reports & insights to guide internal and client strategy.
- Apply AI to real-world marketing use cases such as personalization, journey design, and content targeting.
- Support performance tracking, CRM segmentation, and predictive modeling across brand campaigns.
- Contribute to internal AI tools, including managing training data for generative experiences, driving training and action for brands.
- Collaborate with innovation and tech teams to build AI-driven tools like dashboards, prediction models, and CRM intelligence layers.
- Assist in training and testing ML models using healthcare-specific data (claims, EHR, behavioral).
- Support proof-of-concept pilots to demonstrate impact and usability of AI products.
- Develop and deliver insights through clear, data-led presentations for internal and client teams.
- Use AI tools (e.g., ChatGPT, DALL·E, Midjourney) for charting, content creation, and visualization.
- Visualize insights via Looker Studio, Tableau, Power BI, and similar platforms.
- Expert in PowerPoint, able to turn data into compelling executive narratives.
Job Qualifications (Skills/Requirements)
- 3–5 years of experience in healthcare analytics, marketing research, or AI/CRM analytics (agency or healthcare/pharma environment preferred)
- Proficient in data research platforms (Datamonitor, Kantar, Clarivate, Brandwatch, SEMrush, etc.)
- Familiarity with CRM systems, HCP behavior data, and privacy-compliant analytics
- Exposure to AI/ML concepts and applications in marketing and audience segmentation
- Strong skills in Excel, SQL, and data visualization tools
- Experience translating data into stories that influence strategic decisions
- Bachelor’s degree in Data Science, Public Health, Marketing Analytics, or related field (Master’s or certification in AI/ML a plus)
For U.S. Job Seekers, it is the policy of Calcium Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
