Events and Marketing Specialist

About the Company—Caleffi Hydronic Solutions is a wholesaler of hydronic heating and plumbing supplies. It is located in North America and is part of Caleffi Hydronic Solutions, which is located in northern Italy. The North American office is located in Milwaukee, Wisconsin, and covers the United States and Canada regions. This location has 53 employees and a tight-knit group.

About the Role -The Events and Marketing Specialist is pivotal in driving demand-building activities such as educational programs, sales initiatives, training, and communication. This role ensures the smooth coordination and delivery of events and hospitality services, contributing to the success of these initiatives.

Responsibilities:

• Plan and execute trade shows and major events, including exhibition design, layout, product composition, and collaboration with Caleffi staff and event facilitators.
• Assist the Sales team with event planning and the development of training tools.
• Develop key relationships and act as a marketing liaison with Caleffi sales representatives and vendors.
• Work with the Analytics team to organize reporting dashboards.
• Manage the recommendation and sourcing of premium items.
• Support Sales in field promotions and training tools development.
• Collaborate with the Marketing team on communications and marketplace correspondence.
• Support social media, webinars, content creation, and digital marketing efforts.
• Moderate and evaluate attendance for Idronics trade journal and assist with print preparation and digital archiving.
• Ensure copy is consistent with brand guidelines through editing and proofreading.
• Negotiate terms and pricing with marketing vendors and manage expense reports.
• Coordinate with other departments for follow-ups (e.g., tradeshow feedback, webinar leads).
• Perform other related duties as assigned.

Knowledge and Skills:

• 5 years of professional experience in marketing and events.
• Strong verbal and written communication skills with high professionalism.
• Excellent interpersonal skills, able to collaborate effectively across teams.
• Experience managing external marketing service providers.
• Exceptional attention to detail.
• Solid understanding of manufacturer, distributor, and contractor networks and familiarity with the spec/bid process.
• Proficient in Google Office Suite, Microsoft Office (PowerPoint, Word, Excel), website hosting platforms (Drupal or similar), CRM, and event management tools.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Creative thinking, problem-solving abilities, and effective time management.

Qualifications:

• A Bachelor's degree in Marketing or a related field.
• 5 years of professional experience in marketing, event coordination, or a related area.