What are the responsibilities and job description for the Lead Generation Specialist position at Caliber Service Management?
A Lead Generation Specialist is responsible for identifying, researching, and qualifying potential customers (leads) for a company by utilizing various marketing channels to generate interest in a product or service, effectively filling the sales pipeline with qualified prospects, and ultimately contributing to business growth by driving new customer acquisition; their key tasks include prospecting, lead nurturing, campaign creation, data analysis, and maintaining accurate information within a CRM system to ensure successful sales follow-up.
Key Responsibilities:
- Prospecting: Researching and identifying potential leads through market analysis, online databases, social media, and other sources to create targeted prospect lists.
- Lead Qualification: Evaluating potential leads based on criteria like demographics, needs, and buying intent to determine their suitability for the sales team.
- Campaign Development: Designing and executing lead generation campaigns across multiple channels such as email marketing, content marketing, social media, paid advertising, and webinars.
- Outreach: Initiating contact with potential leads through phone and discovery calls, emails, and personalized messages to engage them and generate interest.
- Lead Nurturing: Maintaining communication with qualified leads through targeted content and follow-up sequences to guide them through the sales funnel.
- CRM Management: Accurately recording and updating lead information within the CRM system to track progress and provide visibility to the sales team.
- Data Analysis: Monitoring campaign performance metrics, analyzing lead generation data, and identifying areas for improvement to optimize strategies.
- Collaboration: Working closely with the sales team to align lead generation efforts with sales goals and ensure smooth handoff of qualified leads.
Required Skills:
- Strong verbal and written communication skills to engage and nurture potential leads.
- Strong ability to identify, research, and segment target audiences effectively.
- Experience in lead-generation software (ZoomInfo, LinkedIn Sales Navigator, Copilot)
- Proficiency in CRM systems (Zoho)
- Understanding of sales funnel dynamics and how marketing supports sales objectives.
- Marketing automation tools knowledge
- Understanding of sales cycles and lead qualification criteria
- Familiarity with email marketing, paid advertising, SEO, and social media strategies to drive lead acquisition.
- Ability to create, launch, and refine lead generation campaigns based on performance data.
- Ability to conduct market research, including gathering and analyzing industry trends, competitor analysis, customer preferences, and market conditions to identify opportunities and inform strategic decision-making.
Qualifications:
- 2 years experience in a lead generation or similar role
- HS Diploma required
