Communications and Marketing Specialist

The Communications and Marketing Specialist will promote and advance CABE’s vision of Biliteracy, Multicultural Competency, and Educational Equity for All. This full-time position will be responsible for developing and implementing a strategic communication, branding vision, and strategic plan in collaboration with the CEO and other senior team members. This position will lead the work of the Communications Team, interacting with all areas of the organization to create and implement consistent systems and protocols for the effective implementation of the organization’s communications and marketing plan. The Communications and Marketing Specialist will elevate narrative change while also enhancing and working to raise the visibility of the organization’s brand with key stakeholders through effective marketing strategies, innovative uses of technology and social media, storytelling, articles, op-eds, and effective networking. This position will provide guidance and structure to enhance and strengthen external and internal communication and marketing systems. This position reports directly to the CEO. ESSENTIAL JOB DUTIES CABE Vision • Actively support CABE’s vision of Biliteracy, Multicultural Competency, and Educational Equity for All. • Advance the CABE vision, mission, strategic plan, and priorities. Key Characteristics— (The following qualities and skills are desired for this position.) • Manage CABE’s brand, including visibility and brand integrity across the organization. • Possess experience and ability in leading a team through a collaborative leadership model. • Train staff on brand and messaging standards. • Develop an organizational system for quality control and editing on print materials and websites. • Develop, integrate, and oversee storytelling efforts. • Collaborate on strategy, design, and content development for CABE’s website and digital media platforms. • Develop systems to manage, strategize, and monitor all CABE socia The California Association for Bilingual Education (CABE) is a non-profit organization dedicated to promoting biliteracy and quality educational experiences for all students in California, with a focus on English Learners in school settings. CABE works with organizations and partners statewide advocating for academic success and equity for students and their families with diverse cultural, racial and linguistic backgrounds. • Display proficiency in software platforms and Google Ad Grants/Webmaster Tools. • Demonstrate proficiency in social media (Facebook, Instagram, LinkedIn, Twitter), Constant Contact, Vimeo, and YouTube. • Preferred bilingual/biliterate (proficiency in Spanish and English; fluency in other languages taken into consideration). • Ability to regularly travel long distances and stay overnight within the US and internationally. • Possess a valid California Driver’s License and obtain a US passport (or other required documents for international travel) within two months of the hire date. • Possess technological proficiency (e.g., MS Office [including, but not limited to, Word, Excel, PowerPoint], Adobe Acrobat, Google Apps, Zoom, Teams, and social media). • Possess the ability to work independently and interdependently, work collaboratively with a variety of individuals and groups, communicate effectively verbally and in written form, exercise sound judgment, interpret and communicate policies and procedures, model norms of behavior that reflect CABE’s high expectations for its team members, ability, and availability to travel to various schools, districts, and conference/event locations. • Flexibility to work on some weekends or times that require immediate action. QUALIFICATIONS: • Ability to think strategically and identify ways to improve communication efforts. • Must be resourceful and take initiative even when given minimal direction. • Understanding of communications, public relations, and marketing best practices. • Knowledge of Adobe PhotoShop, InDesign, and Illustrator is an asset. • Superior time management skills and the ability to juggle multiple projects simultaneously. • Strong communicator who works well independently and with a team. • Must possess exceptional writing skills and be able to compose engaging and accurate content. • A minimum of 2 years prior experience in a communications or marketing role is preferred.

Salary : $66,560 - $79,000