What are the responsibilities and job description for the Digital Marketing Strategist / Paid Media Specialist position at Callis?
Are you a digital marketing professional looking for an opportunity to create and manage impactful paid media campaigns? Callis, a leading marketing agency with roots in rural America, is seeking a digital marketing specialist to join our team. This role offers flexibility with hybrid work options.
What You’ll Do
- Plan, execute and optimize paid media campaigns on platforms like Google Ads, Meta, DSPs and more with support from the Digital Services Director.
- Analyze campaign performance and deliver reports with actionable insights.
- Assist in strategy development and media planning for digital marketing initiatives.
- Contribute to social media management, including brainstorming, listening and posting.
- Support SEO and other digital marketing initiatives.
What We’re Looking For
Experience
- 1–3 years of hands-on experience with platforms like Google Ads, Meta and DSPs.
Skills
- Strong ability to create, manage and optimize paid media campaigns.
- Strategic mindset for targeting and optimization to improve performance and drive ROI.
- Proficiency in data analysis and reporting to evaluate campaign performance and inform strategic decisions.
- Familiarity with SEO, web best, social media and marketing best practices.
- Excellent organization, time management and attention to detail.
Education
- Bachelor’s degree in Marketing, Business, Communications or a related field is preferred.
Why Callis?
At Callis, we foster a positive culture built on family values, collaboration, and a genuine passion for what we do. We believe in working hard, having fun, and creating an environment where every team member can thrive.
Competitive Compensation and Benefits: We provide a competitive salary, a comprehensive benefits package and opportunities for professional development.
Work-Life Balance: Enjoy flexible work arrangements, including hybrid options available.
Professional Development: Be part of a growing team that invests in your career growth, offering advancement opportunities and learning experiences in a supportive environment.
Make an Impact: Join a team dedicated to helping businesses succeed. Your work will contribute to creating and managing marketing solutions that drive measurable results for the clients we serve.
Callis is an Equal Opportunity Employer.
Salary : $45,000 - $65,000