What are the responsibilities and job description for the Director of Brand Marketing position at Calpak USA?
CALPAK is seeking an experienced Director of Brand Marketing to join our team! In this role, you will own CALPAK branding, influencer, social media, creative, press, partnerships, and overall brand presence. You will be responsible for elevating the brand direction and image, overseeing creative strategy, providing exceptional leadership to our current team, and working closely with leadership to carry on the brand vision and business objectives. The Director of Brand Marketing will lead in ensuring consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in the marketplace. This role manages the brand marketing team and creative team and reports to the Executive Director of Marketing.
Requirements
Responsibilities :
Develop and execute brand strategy to drive brand awareness, engagement, and following through advertising, press, influencer, partnerships, experiential, and social mediaSet and own KPIs for marketing initiatives, leveraging data analytics to measure campaign success, inform future strategies, and optimize ROI; understand the objective of marketing campaigns and what they mean for our success and growthBuild and lead brand and campaign calendar to hit overall brand revenue and awareness goalsBuild and lead reporting and analytics across all brand channels and own the performance of all relevant KPIsDevelop go-to-market documents, briefs, and communication plans for current and new productsDefine market audience and positioning, customer segments, and audience analysis; optimize ways to communicate with these segments and create new audiences for acquisitionIdeate creative and innovative initiatives for unique brand storytelling through PR and other touchpoints to increase brand awareness and affinityDevelop annual and seasonal advertising campaigns designed to build brand awareness and new customer acquisitionLeverage market knowledge and data to identify new partner opportunities for brand and influencerLead and own brand messaging and copy surrounding goals for current and upcoming projects, ensuring brand messaging is consistent across all channels including site, social, ads, and pressSupport all digital touchpoints including website, email marketing, digital advertising, loyalty programs, reviews, etc.Ensure that creative team produces excellent creative assets with strategic direction for all brand campaigns and initiatives, product launches, and partnerships, and that it represents best-in-class content and storytellingCollaborate cross-departmentally with retention and acquisition / growth teams to ensure seamless execution of marketing initiativesFully own and manage the brand marketing and creative teamBuild and manage vendor and agency relationshipsOversee and manage brand and creative budget, ensuring strategic allocation of resources for maximum impact and returnMonitor industry trends and competitive landscapeFoster a culture of innovation and teamwork to achieve common goalsQualifications :
9 years brand strategy / marketing experience, preferably within a DTC brand5 years of management experience, both in house direct reports as well as agenciesCapable of developing a clear strategic vision and effectively communicating throughout all levels of the organization.Proactive, problem-solving, self-starter with the ability to work independently with little oversightExceptional written, oral, and executive presentation skillsExcellent cross-functional leadership skillsThrives in a fast-paced and entrepreneurial environmentStrong organizational, communication, and project management skillsA keen eye for advertising creativeExperience with creative strategy and brand presenceExperience in reporting on brand awareness and top-funnel analyticsWill need to attend photoshoots, events, and activations, some of which may require travelMust be able to commute to office in Gardena, CaliforniaBenefits
Why CALPAK : Benefits & Perks
Annual bonus planMedical, Dental & Vision insurance401K w / company matchingLife insurance & Disability coverageAccrued paid time off & floating holidaysMonthly wellness creditsDog friendly officeEmployee discountBenefits and incentive compensation may be subject to other requirements and conditions
