What are the responsibilities and job description for the Senior Manager of Paid Marketing position at CALPAK?
Key Responsibilities
- Manage and scale acquisition marketing channels including Paid Social, Paid Search, Display, Affiliate, and CTV.
- Partner closely with leadership to align, develop, and execute on the strategy, vision, and roadmap to optimize paid marketing channels.
- Monitor and analyze channel and campaign performance, identify trends and opportunities, and provide insights to improve ROAS and MER.
