What are the responsibilities and job description for the Sr. CRM Coordinator position at CALPAK?
As a bag company, CALPAK strives to bring together functionality and the joy of traveling, both every day and far away. Join an innovative and collaborative team to continue to inspire our customers to go places and love getting there. We can’t wait to start this journey with you.
We are seeking a highly skilled and motivated Sr. CRM Coordinator to join our dynamic marketing team. The ideal candidate has strong expertise in executing lifecycle marketing channels to drive business growth. The primary channel focus will be email, SMS, push, and loyalty. This role will report to the Sr. CRM & Loyalty Manager and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic and revenue to achieve customer retention goals.
If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!
Responsibilities:
- Execute and launch day-to-day campaigns and flows for retention marketing channels: email, SMS, push, and loyalty programs to boost engagement, traffic, and conversions.
- Collaborate with the Sr. CRM & Loyalty Manager and cross-functional teams to enhance retention strategies to drive improvements in traffic from retention channels and revenue.
- Implement and refine database segmentation strategies to increase LTV and encourage repeat purchases.
- Support the loyalty program by optimizing rewards and benefits to drive repeat purchases and strengthen customer loyalty.
- Conduct thorough Quality Assurance (QA) checks to ensure links, images, and copy are accurate in CRM communications.
- Coordinate with creative and marketing teams to meet deadlines and deliver high-quality campaigns.
- Document A/B testing strategies and report on findings to inform performance improvements.
- Facilitate data-driven feedback between the Retention and Design teams to ensure creative assets align with performance objectives.
- Identify and implement process improvements to enhance team productivity and efficiency.
- Maintain and update reports and dashboards to monitor performance, analyze trends, and provide actionable insights for decision-making.
- Provide any additional support as needed.
Qualifications:
- 3 years of experience in lifecycle marketing with a strong focus on email, SMS, push, and loyalty.
- Bachelor’s Degree in marketing or related field.
- Hands-on experience with implementing campaigns and flows in Klaviyo (Email) and Attentive (SMS), HTML is a plus.
- Strong analytical skills and the ability to interpret and act on data insights. Experience creating dashboards is a plus.
- Proactive problem solver who can troubleshoot and/or escalate issues effectively.
- Comfortable with ambiguity and takes the initiative to lead projects.
- Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
- Proven success in working cross-functionally with all levels and effectively communicating/presenting.
- Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment.
- A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects.
- DTC and/or fashion and apparel experience is a plus.
Why CALPAK: Benefits & Perks
- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
