What are the responsibilities and job description for the Marketing Executive cum Creative Writer (B2B) position at Calpion/Plutus Health?
About Us:
Plutus Health Company is a leading provider in Revenue Cycle Management (RCM) solutions, dedicated to helping healthcare providers optimize their financial performance. We are seeking a talented Marketing cum Creative Writer with a strong background in B2B marketing to join our dynamic team and contribute to our growth by creating compelling content for our ad campaigns and social media platforms.
Job Summary:
As a Marketing Executive cum Creative Writer, you will play a pivotal role in crafting engaging and persuasive content that resonates with our B2B audience. You will work closely with the marketing team to develop ad copy, social media posts, blog articles, and other creative content that aligns with our brand voice and marketing objectives. Your goal is to drive brand awareness, generate leads, and support our overall marketing strategy through impactful storytelling.
Key Responsibilities:
- Content Creation: Write clear, concise, and compelling content for various B2B marketing materials, including ad campaigns, social media posts, email newsletters, blogs, whitepapers, and case studies.
- Ad Campaigns: Develop creative and persuasive ad copy for digital and print campaigns, ensuring alignment with target audience needs and brand messaging.
- Social Media Management: Collaborate with the social media team to create and schedule posts that drive engagement, increase followers, and enhance brand presence across platforms like LinkedIn, Twitter, and Facebook.
- SEO Optimization: Optimize content for search engines (SEO) to increase visibility and drive organic traffic to our website and social media channels.
- Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform content strategies and ensure relevance.
- Brand Consistency: Ensure all content adheres to brand guidelines, maintaining a consistent tone and voice across all platforms and materials.
- Collaboration: Work closely with designers, marketers, and other stakeholders to produce cohesive and visually appealing marketing campaigns.
- Performance Analysis: Monitor and analyze content performance using analytics tools, providing recommendations for improvement based on data insights.
Qualifications:
- Experience: 3 years of experience in B2B marketing, with a strong portfolio of creative writing for ad campaigns and social media.
- Writing Skills: Exceptional writing, editing, and proofreading skills with a knack for storytelling and a keen eye for detail.
- Creativity: Ability to think creatively and generate innovative ideas for content that captures attention and drives engagement.
- B2B Expertise: In-depth understanding of B2B marketing principles, including audience segmentation, buyer personas, and lead generation.
- SEO Knowledge: Familiarity with SEO best practices and the ability to optimize content for search engines.
- Social Media Proficiency: Strong understanding of social media platforms and best practices for B2B marketing.
- Analytical Skills: Ability to interpret data and analytics to refine content strategies and improve performance.
- Team Player: Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Why Join Us?
- Impact: Play a key role in shaping the voice of a growing company and directly contribute to its success.
- Innovation: Be part of a team that values creativity and encourages innovative thinking.
- Growth: Opportunities for professional development and career advancement within the company.
- Culture: Join a collaborative and supportive team environment where your contributions are valued.
