What are the responsibilities and job description for the Head of Marketing position at Calyptus?
This role is with a Calyptus partner.
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As the Head of Marketing you’ll be reporting directly to the CEO while leading an internal and external marketing team and working closely with the Head of Business Development. You will be a key leader of the organization, championing onchain governance online and IRL, and driving product awareness and growth. Namely, you’ll be leading the GTM for the next-generation of our products. You are flexible, hard-working, and a team-player who is self-driven to change the world.
What do we expect from the Head of Marketing?
- Lead a lean marketing team of 2-3 people, working hands-on to drive results.
- Collaborate with product development teams to align marketing strategies with product timelines and launches.
- Competitively position our tech stack in the governance framework and DAO tooling landscape.
- Develop and implement a comprehensive marketing strategy working towards a full-stack GTM of our next-generation products.
- Analyze market trends to identify emerging narratives and opportunities to champion onchain governance.
- Oversee brand creative and messaging for our products and value propositions across all platforms and channels. Write and edit copy, announcements, and campaign materials as required.
- Design and implement organic digital campaigns and content to improve brand presence and product awareness.
- Support our DAOs with governance campaigns and ongoing support to drive governance participation.
- Lead the ongoing content strategy, creation, and distribution across all channels, ensuring high engagement.
- Identify marketing collaborations and foster community engagement to maximize amplification.
- Set, monitor, and report on team goals and metrics.
- Manage and optimize marketing resources in a startup environment, allocating resources effectively for maximum impact.
Minimum requisites
- At least 3 years of marketing experience in crypto.
- At least 5 years of marketing experience, preferably product marketing in the tech sector.
- Crypto-native and active onchain. You have a strong pulse and sensitivity for crypto culture, narratives, and sentiment that has grown over years of direct exposure and experience.
- General understanding of onchain governance and its importance to the crypto industry.
Bonus skills
- You are an active shitposter, championing and standing for ideas you believe in.
- Experience marketing technical products, working alongside product teams in a startup environment.
- DeFi knowledge and marketing experience.
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Calyptus is an employment platform for engineers looking for work in Web3.
