What are the responsibilities and job description for the Growth Marketing Specialist position at Cambium?
About Us
Cambium uses technology to make it easy to access materials we normally waste. We work across the lumber supply chain to turn salvaged material into Carbon Smart Wood™. In partnership with arborists, sawmills, governments, and manufacturers, Cambium connects this material to the market while providing transparent chain-of-custody reporting and impact metrics. Our Mill Market platform is reimagining how sustainable materials are bought and sold, with innovative tools for both suppliers and buyers.
What You’ll Do
As Cambium’s Growth Marketing Specialist, you will be responsible for driving lead generation and customer acquisition for Carbon Smart Wood™ and Mill Market. This role involves designing and executing data-driven campaigns to attract and nurture leads, optimize customer journeys, and align marketing strategies with Cambium’s sustainability mission. You’ll collaborate closely with the sales and product teams to ensure measurable results and seamless user experiences.
Key Responsibilities
Lead Generation Campaigns (40%)
- Design and execute multi-channel campaigns (digital ads, email, social media) to generate high-quality leads.
- Work closely with the VP of Marketing to allocate budget and manage ongoing optimization.
- Optimize campaigns based on performance metrics to maximize ROI.
- Support Mill Market regional expansion efforts through localized ad targeting.
- Leverage traditional advertising strategies, such as out-of-home (OOH) or print, as part of integrated lead-generation efforts when appropriate.
CRM Management and Automation (30%)
Performance Analysis and Reporting (20%)
Content Collaboration (10%)
About You : Required
Preferred Qualifications
The Details
Perks & Benefits
Diversity, Equity and Inclusiveness
Cambium Carbon is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability, and more) is essential to imagining and actively building a more just and sustainable future for all. We also actively promote diversity outside our organization, through the partnerships we enter into and the business decisions we make.
