What are the responsibilities and job description for the Marketing Manager position at Cambridge Food Co-op?
Marketing Manager
Position Type: Part-Time (5-15 hours/week)
Location: Flexible Remote & In-store Work
Reports To: General Manager Kathleen Quinn and Board President Michael Ammaturo
Position Overview:
The Marketing Manager will lead the day-to-day execution of marketing efforts to grow community engagement, increase in-store traffic, and enhance awareness of the co-op's mission and offerings. This role will focus on implementing a cohesive marketing strategy through social media, newsletters, press releases, and public communications. The ideal candidate will bring creativity, organization, and a passion for community-driven initiatives.
Key Responsibilities:
1. Social Media Management:
- Develop and execute content calendars for platforms like Instagram, Facebook, and others.
- Create engaging posts (photos, videos, and graphics) that highlight events, promotions, and community stories.
- Monitor and respond to community comments and messages in a timely, engaging manner.
2. Email Marketing & Newsletters:
- Write, design, and distribute weekly/monthly newsletters featuring upcoming events, member highlights, and co-op updates.
- Manage subscriber lists and performance metrics to optimize open rates and engagement.
3. Public Communications & Press Releases:
- Draft press releases for local media to promote key events, announcements, and initiatives.
- Build and maintain relationships with local media outlets and community partners.
4. Event Promotion & Coordination:
- Collaborate with staff and board members to market events, workshops, and seasonal campaigns.
- Promote activities like cooking demos, night markets, membership drives, and local vendor highlights.
5. Content Creation:
- Work with graphic design tools (e.g., Canva) to create visually appealing promotional materials.
- Capture and edit photos/videos of events, products, and community engagement.
6. Community Engagement:
- Foster relationships with co-op members, vendors, and community partners to enhance collaboration and visibility.
- Support outreach efforts to increase memberships and community participation.
7. Performance Tracking:
- Weekly tracking and reporting of marketing KPIs (e.g., social media engagement, newsletter performance, event attendance) to General Manager and Board President.
- Monthly progress and outcomes report to the General Manager and Board of Directors.
Qualifications:
- 2 years of experience in marketing, communications, or related roles.
- Proven skills in social media management, content creation, and email marketing.
- Strong writing, editing, and organizational skills.
- Proficiency in tools such as Canva, Mailchimp, Meta Business Suite, or similar platforms.
- Ability to work independently and collaboratively with a small, passionate team.
- A connection to or enthusiasm for local food systems, cooperatives, and community initiatives.
Compensation:
- Hourly pay based on experience, starting at $18/hour.
- Benefits may include co-op discounts, flexible scheduling, and growth opportunities as the co-op expands.
To Apply:
Send your resume, cover letter, and examples of previous marketing work (social media posts, newsletters, campaigns) to board@cambridgefoodcoop.com
Job Type: Full-time
Pay: From $18.00 per hour
Expected hours: 5 – 15 per week
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Schedule:
- Choose your own hours
Work Location: Hybrid remote in Cambridge, NY 12816
Salary : $18