Director of Media Planning & Activation

Director of Media Planning & Activation

About Camco Manufacturing:
Camco leads the future of RV living with innovative and advanced technology, engineering solutions for
simpler, safer, and more enjoyable outdoor living. Our mission is to enhance every RV journey by providing
premium solutions in water sanitation, power, towing, ventilation, stabilization, functional accessories, and
services. Founded in 1966 in Greensboro, NC, Camco operates from five U.S.-based facilities and in multiple
facilities in Asia. With a dedicated team of 1,000 employees who understand outdoor enthusiasts’ needs,
Camco has 150 patents and 4,000 products designed to enhance outdoor experiences. Learn more about
Camco at www.camco.net.

Director of Media Planning & Activation
Location: Greensboro, NC (Hybrid)
Position Type: Marketing

Overview:
Come be a part of the marketing transformation at Camco! We are looking for a passionate and results-driven
Media Planning & Activation Director to lead the communication strategy and activation for Camco. The ideal
candidate will have a deep understanding of the media landscape, exceptional marketing skills, and a proven
track record of implementing successful omni-channel strategies that drive consumer engagement, revenue
and brand preference. They will be responsible for driving media innovation leveraging market research and
insight generation to support business growth initiatives for Camco.

Responsibilities:

• Lead Communication Planning Strategy: Oversee total communication planning (Paid/Owned/Earned) and execution for all channels with a distinct focus on Amazon Ads, Influencer/Affiliate and Social to generate demand, preference and conversion for Camco product solutions. Ensure alignment with overall marketing goals by sales channel (Amazon, retailer, dealer, DTC) and product category.
• Collaborate with Brand Marketing, Creative to develop marketing briefs and execution of media strategies that drive audience engagement and conversion. Ensure media and creative messaging, audience targeting, and execution aligns with overall business goals.
• Performance Optimization: Implement and manage media testing strategies across all channels, analyzing results and optimizing for performance and efficiency.
• Audience & Messaging Strategy: Partner with Brand Marketing and Creative to refine audience segmentation and messaging strategies, ensuring the right audiences are targeted with the right content to accomplish the business objective.
• Partner with Insights, Data and Analytics leader to develop a marketing ROI model.
• Data & Reporting: Ensure media investment is optimized to meet business goals. Provide regular reports on media performance and key metrics to leadership.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 8 years of experience in media strategy and execution across broadcast and digital channels.
• Hands-on experience with Amazon Ads, Walmart Connect and other retail media networks.
• Strong background in full funnel marketing managing SEM, Paid Social, YouTube/OLV/CTV, Display &
• Audio campaigns as well as Affiliate and Influencer Marketing
• Ability to work cross-functionally with creative teams and external agencies.
• Expertise in performance optimization, media testing, and audience strategy.
• Experience building a marketing tech stack to enable cross channel activation, measurement and optimization.
• Knowledge of consumer privacy regulations and 1P data governance.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite or related software.

Compensations and Benefits:
We offer a wide range of career opportunities with excellent benefits. Above all, we are looking for passionate,
talented, hard-working, nice people to help us build this brand we love.

•  Competitive salary
• 401k with company match
• Participation in company health (medical, dental) insurance plans. Supplemental insurance offered
• Promote work/life balance including paid time off and paid holidays

We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex,
sexual orientation, gender identity, national origin, age, disability, pregnancy, military status, or any other
characteristic protected by law.

Qualifications