Brand Manager

Job Purpose

As a brand manager of this iconic family-owned company entering its second century, this role encompasses a variety of strategic and tactical responsibilities aimed at building and sustaining the brand’s presence in the market. Your entrepreneurial spirit will be encouraged and valued in this role.

Essential Functions

Brand Strategy Development

• Maintain a clear brand positioning statement.
• Collaborate with Marketing Director to evolve the brand’s mission, vision, values, and personality.
• Contribute to the development of a strategic brand roadmap aligning with business goals.

Brand Growth and Expansion

• Explore and execute opportunities for partnerships, collaborations, or sponsorships.
• Lead efforts to expand the brand into new markets, segments, or products.

Marketing and Campaign Execution

• Plan and execute brand awareness campaigns across various channels (digital, print, social, etc.).
• Ensure campaigns align with the brand’s tone, voice, and visual identity.
• Monitor campaign performance and make adjustments as needed.

Content and Agency Management

• Oversee the creation of brand-aligned content, including copywriting, visuals, and multimedia.
• Develop a consistent editorial calendar for blogs, emails, and social media.
• Collaborate with creative teams or freelancers to produce high-quality assets.

Customer Insights and Market Research

• Conduct or oversee customer and market research to understand target audiences.
• Analyze data to identify trends and opportunities to improve brand positioning and growth.
• Use insights to refine the brand strategy, new product development, and marketing approach.

Collaboration and Stakeholder Alignment

• Work closely with sales, product development, and leadership to ensure the brand supports business objectives.
• Act as a brand ambassador internally, communicating and educating teams about brand guidelines and messaging. Communication includes verbal communication, presentations, and written briefs.

Measure Success

• Evolve and improve KPIs for brand performance, such as awareness, engagement, household penetration, and loyalty metrics.
• Regularly report on brand health and the ROI of branding initiatives to include portions of budget management.
• Suggest data-driven improvements for ongoing brand activities.

QUALIFICATIONS

• Minimum of 5 years of CPG brand management experience preferred.
• Bachelor’s degree in marketing or a related field required. An MBA or equivalent master’s degree is preferred.
• Demonstrated knowledge and understanding of marketing and finance.
• Demonstrated strength in strategic thinking with a consumer & shopper lens is required.
• Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines.
• Strong analytical skills are a must. Excellent verbal and written communication skills.
• Strong project management skills.

WORK ENVIRONMENT

This position will be indoors between office and warehouse conditions. Noise levels will be high in certain areas requiring hearing protection. Business hours are Monday through Friday. Occasional weekend work may be required. This is a full-time position, and the Manager will determine the schedule. This position is essential and will require onsite presence during operating hours.

Travel

Up to 10% travel is required for this position.