What are the responsibilities and job description for the Marketing Specialist position at Cameo Marketing Group LLC?
Job Title: Marketing Specialist
Location: Wayne, NJ
Salary: $40,000 - $60,000 per year (commensurate with experience)
Job Description:
We are a dynamic marketing company based in Wayne, NJ, looking for a talented and creative Marketing Specialist to join our team. In this role, you will be responsible for developing and executing effective marketing strategies, with a focus on clients in the restaurant & hospitality industry. If you have a passion for marketing and a track record of driving results, this position is a great opportunity to apply your skills in a fast-paced environment.
Key Responsibilities:
- Develop, execute, and optimize marketing campaigns across digital channels, including Google, Facebook, and Instagram.
- Manage social media accounts and create engaging content for platforms like Instagram, Facebook, and TikTok.
- Create and send out email marketing campaigns and text message campaigns to engage customers and promote client offerings.
- Increase brand awareness through targeted marketing strategies and outreach efforts.
- Drive sales and promote client offerings through various digital channels and promotional campaigns.
- Generate leads and implement lead nurturing strategies to convert potential customers into loyal clients.
- Analyze marketing data to measure campaign performance and provide actionable insights for improving results.
- Oversee website management, including updates, SEO strategy, and performance monitoring.
- Collaborate with graphic designers and content creators to produce high-quality marketing assets.
- Stay up-to-date with marketing trends and implement best practices in all projects.
- Work closely with graphic designers, videographers, and content creators to develop and deliver high-quality marketing materials.
- Knowledgeable in Adobe Photoshop for creating eye-catching flyer designs and other visual marketing materials.
Qualifications:
- A degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in marketing or a related field.
- Proficiency with digital marketing tools (Google Ads, Facebook Ads Manager, Instagram Ads, Email Marketing Platforms, etc.).
- Strong understanding of Google Analytics, SEO/SEM, and marketing automation platforms
- Experience with social media management, content creation, and email/text marketing.
- Strong communication, creativity, and analytical skills.
- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
Perks:
- Competitive salary with performance bonuses.
- Opportunities for career growth and ongoing professional development.
To Apply:
Please submit your resume, cover letter, and portfolio of previous marketing campaigns (if applicable).
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Schedule:
- 8 hour shift
Ability to Relocate:
- Wayne, NJ 07470: Relocate before starting work (Required)
Work Location: In person
Salary : $40,000 - $60,000