What are the responsibilities and job description for the Marketing and Communications Intern position at Campbellsville University?
Job Description
Marketing and Communications Intern
The University is seeking a dynamic and creative Marketing and Communications Intern to support the marketing team in enhancing the university's brand, engaging the student community, and promoting events and initiatives through various channels. This internship is an excellent opportunity for an enthusiastic student looking to gain hands-on experience in photography, writing, and social media management in a higher education environment.
Key Responsibilities :
Digital Content
Content Creation : Develop and curate engaging content for university social media channels (e.g., Instagram, Facebook, Twitter, TikTok, etc.)
Campaign Development : Assist in the planning and execution of social media campaigns
Trends and Research : Stay current with social media trends, tools, and best practices
Collaboration : Work closely with the Social Media Manager and the rest of the Marketing and Communications team
Event Coverage : Attend university events to capture live social media content, including photos, videos, and stories, ensuring real-time engagement with the audience.
Photography
Photography : Capture a wide range of photographs, including campus life, events, student activities, faculty portraits, and special occasions
Editing : Edit and retouch photographs using industry-standard software (Adobe Photoshop, Lightroom, etc.)
Content Management : Organize and maintain a database of photographs, ensuring all images are properly labeled and accessible for future use.
Event Coverage : Attend university events, activities, and promotional shoots as needed, capturing candid moments and posed shots.
Equipment Management : Responsible for the proper use and maintenance of photography equipment, including cameras, lenses, SD cards and batteries.
Writing :
Content Creation : Write, edit, and proofread a variety of content, including articles, blog posts, website copy, social media posts, newsletters, and promotional materials
Research : Conduct research to gather information and insights for storytelling and content development, including interviews with students, faculty, and staff.
Brand Voice : Ensure all writing aligns with the university's brand voice and messaging guidelines, maintaining a consistent tone across all communications.
Collaboration : Work closely with the marketing and communications team to brainstorm story ideas, develop content strategies, and support broader communication initiatives.
Event Coverage : Attend university events and activities, capturing key moments and narratives through written content for use in press releases, alumni magazine stories, and social media.
Feedback and Revisions : Incorporate feedback from supervisors and peers, revising content as necessary to ensure quality and effectiveness.
Qualifications :
Currently enrolled at Campbellsville University, preferably in communications, marketing, public relations, photography, visual arts, or a related field.
Experience managing social media accounts and familiarity with content creation tools.
Strong writing and communication skills for creating engaging, on-brand content for diverse audiences.
Basic graphic design skills (e.g., Adobe Creative Suite, Canva) and video editing experience are advantageous.
Ability to work independently and collaboratively within a team.
Excellent organizational skills and capacity to manage multiple tasks and deadlines.
Familiarity with university culture and goals is preferred.
Proficient in digital photography and photo editing software, with a strong creative eye for composition and storytelling.
Ability to work flexible hours, including evenings and weekends, as needed for events.
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