Demo

MANAGER, RETAIL CRM PROGRAMS

Camping World Holdings, Inc.
Lincolnshire, IL Full Time
POSTED ON 3/6/2025
AVAILABLE BEFORE 5/29/2025

We are seeking a Manager, Retail CRM Programs to help guide the CRM strategy and manage message execution for our family of retail brands. This role will be instrumental in driving meaningful results, helping transform Camping World's CRM program from campaign led to customer first. The role will report directly to the Senior Director, CRM & Personalization and will have high visibility with senior leaders across Camping World.

As Manager, Retail CRM Programs, you and your team will be responsible for building, deploying and reporting on retail email, SMS and direct mail messages. You will work very closely with the Manager, RV CRM Programs to establish messaging continuity and optimize customer contact across business units.

The ideal candidate will be a self-starter with a proven track record managing successful B2C CRM programs. This individual should be a creative problem solver with a willingness to work collaboratively to maximize output. The Manager, Retail CRM Programs will work across teams, including Marketing Technology, eCommerce, Performance Marketing, Merchandising, IT and Operations to bring meaningful results to the business.

Responsibilities :

  • Increase the number of CRM contactable customers for Camping World's retail portfolio of brands while maintaining / improving channel engagement and retention rates
  • Optimize the customer contact strategy for CW Retail, driving incremental attributable retail conversions
  • Execute and report on retail CRM tactics - inclusive of batch deployments and behavioral journeys across email, SMS and Direct Mail
  • Manage the Retail CRM roadmap, executing comprehensive multi-channel initiatives while managing the scope, schedule and budget of these projects
  • Use data and insights to inform and recommend CRM initiatives, including personalization opportunities, audience segmentation, contact frequency and arbitration / decisioning
  • Partner with CW teams to facilitate the implementation of new features and data sets that improve CRM communications.
  • Ensure compliance with industry standards, security protocols, and regulatory requirements

Preferred Qualifications :

  • Minimum of 3 years of experience in CRM, preferably including successful management of CRM programs for a retail / B2C brand
  • Proven track record of successfully managing marketing initiatives from conception through execution
  • Strong leadership skills with the ability to motivate cross-functional teams and effectively collaborate with different stakeholders
  • Hands-On experience with Salesforce Marketing Cloud and other industry leading CRM technologies
  • Good understanding of CRM industry standards and regulatory requirements
  • This role is hybrid out of our Lincolnshire, IL or Chicago, IL offices.
  • LI-Hybrid

    LI-RM1

    General Compensation Disclosure :

    The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.

    Pay Range :

    89,565.00-$134,295.00 Annual

    In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit : www.mycampingworldbenefits.com

    We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

    Salary : $89,565 - $134,295

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a MANAGER, RETAIL CRM PROGRAMS?

    Sign up to receive alerts about other jobs on the MANAGER, RETAIL CRM PROGRAMS career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $101,074 - $145,513
    Income Estimation: 
    $155,094 - $219,530
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $249,151 - $341,218
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $96,928 - $129,143
    Income Estimation: 
    $115,898 - $155,468
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Camping World Holdings, Inc.

    Camping World Holdings, Inc.
    Hired Organization Address Hendersonville, NC Full Time
    Camping World is seeking an Accounting Clerk to join our growing team. The Accounting Clerk will help support the dealer...
    Camping World Holdings, Inc.
    Hired Organization Address Lincolnshire, IL Full Time
    As successful tax professional candidate will assist the tax department with monthly sales tax compliance, business pers...
    Camping World Holdings, Inc.
    Hired Organization Address Lincolnshire, IL Full Time
    Role Overview : The Digital Product Manager - Retail will be responsible for the strategy, development, and optimization...
    Camping World Holdings, Inc.
    Hired Organization Address Louisville, TN Full Time
    Camping World is seeking a Receptionist for our growing team. Camping World is currently seeking a highly motivated and ...

    Not the job you're looking for? Here are some other MANAGER, RETAIL CRM PROGRAMS jobs in the Lincolnshire, IL area that may be a better fit.

    Manager, Retail CRM Programs

    FreedomRoads, LLC, Lincolnshire, IL

    Manager, Retail CRM Programs

    Camping World, Lincolnshire, IL

    AI Assistant is available now!

    Feel free to start your new journey!