What are the responsibilities and job description for the Manager, CRM Programs position at Camping World?
We are seeking a Manager, Retail CRM Programs to help guide the CRM strategy and manage message execution for our family of retail brands. This role will be instrumental in driving meaningful results, helping transform Camping World’s CRM program from campaign led to customer first. The role will report directly to the Senior Director, CRM & Personalization and will have high visibility with senior leaders across Camping World.
As Manager, Retail CRM Programs, you and your team will be responsible for building, deploying and reporting on retail email, SMS and direct mail messages. You will work very closely with the Manager, RV CRM Programs to establish messaging continuity and optimize customer contact across business units.
The ideal candidate will be a self-starter with a proven track record managing successful B2C CRM programs. This individual should be a creative problem solver with a willingness to work collaboratively to maximize output. The Manager, Retail CRM Programs will work across teams, including Marketing Technology, eCommerce, Performance Marketing, Merchandising, IT and Operations to bring meaningful results to the business.
Responsibilities :
- Increase the number of CRM contactable customers for Camping World’s retail portfolio of brands while maintaining / improving channel engagement and retention rates
- Optimize the customer contact strategy for CW Retail, driving incremental attributable retail conversions
- Execute and report on retail CRM tactics – inclusive of batch deployments and behavioral journeys across email, SMS and Direct Mail
- Manage the Retail CRM roadmap, executing comprehensive multi-channel initiatives while managing the scope, schedule and budget of these projects
- Use data and insights to inform and recommend CRM initiatives, including personalization opportunities, audience segmentation, contact frequency and arbitration / decisioning
- Partner with CW teams to facilitate the implementation of new features and data sets that improve CRM communications.
- Ensure compliance with industry standards, security protocols, and regulatory requirements
Preferred Qualifications :
