What are the responsibilities and job description for the Senior Director of Marketing Technology position at Camping World?
Camping World Senior Director of Marketing Technology in Chicago, Illinois
Good Sam is seeking a strategic and results-driven Sr. Director of Marketing Technology to lead the enterprise's marketing technology initiatives. Reporting directly to the Senior Vice President of Marketing for Good Sam, this role will serve as the driving force behind the development and execution of the marketing technology roadmap. The Sr. Director will work collaboratively with CRM marketing leaders and other cross-functional teams to deliver innovative, customer-focused solutions that enhance marketing capabilities across the enterprise.
Key Responsibilities :
- Roadmap Development :
Act as the primary driver of the marketing technology roadmap, ensuring alignment with CRM marketing leaders.
Maintain close collaboration with Camping World and Good Sam marketing teams to support enterprise objectives.
Drive the ongoing development of the Salesforce Marketing Cloud roadmap.
Collaborate with CRM teams to ensure tools enable the creation of cross-channel and personalized marketing journeys for all business divisions.
Optimize Salesforce Marketing Cloud to align with evolving customer engagement strategies.
Oversee the enterprise-wide use of Segment (or equivalent) as the primary CDP tool.
Deliver a scalable path to personalized marketing for all business units by enabling effective audience building and segmentation.
Enhance data accessibility and usability for marketing teams while maintaining operational efficiency.
Manage systems for customer preference and consent, ensuring compliance with regulatory standards.
Work cross-functionally with the data team to implement robust preference management solutions.
Collaborate with the enterprise data team to enhance the Customer 360 / MDM environment.
Ensure customer data from multiple platforms is accurately integrated into the marketing tech stack.
Empower marketing teams to leverage customer insights effectively for campaign personalization.
Provide day-to-day support to CRM teams to resolve issues and optimize processes.
Lead marketing technology evolution efforts in alignment with broader IT transformations, including transactional system overhauls.
Build and lead a high-performing Marketing Technology team.
Foster professional growth and ensure team members are equipped with the necessary skills and tools to succeed.
Oversee project management for the team to ensure timely completion of work.
Maintain transparency by tracking and sharing details about team resources, project assignments, and timelines with stakeholders.
Required Qualifications :
Preferred Qualifications :
What We Offer :
Join us in creating innovative solutions that connect customers with unforgettable outdoor experiences.
Pay Range :
174,615.00-$261,870.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on-the-job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage!
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
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Salary : $174,615 - $261,870
