What are the responsibilities and job description for the Sr. Product Marketing Manager position at Campus?
Transact and CBORD have recently merged to integrate their technologies. Transact is the leader in innovative payment, mobile credential, and commerce solutions, and CBORD is the world’s leading provider of integrated technology solutions powering housing, access, foodservice, nutrition, eCommerce, and card systems for K-12, higher education, acute care, senior living, and business campuses.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
We are looking for a Sr. Product Marketing Manager , to be on the forefront of innovation, building a world-class product marketing organization to support our Healthcare & Corporate Business which includes our industry leading products – Netmenu Food & Nutrition as well as the Quickcharge Cashless.
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You will know our competitors like the back of your hand : what they do today and what they plan to do in the future. You will also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities
- Market intelligence—be the expert on our Healthcare & Corporate clients, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop launch plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the go-to-market programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Collaborate across multiple departments to deliver effective sales presentations, collateral, website content, competitive intelligence, videos, case studies, content assets, and other market-ready materials designed to educate and drive market and field activities.
Requirements
Transact Campus Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military / veteran status, or any other protected factor.
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