What are the responsibilities and job description for the Growth Marketing Manager position at Canary Technologies Corp?
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000 hoteliers in 90 countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, FPrime, and Insight Ventures.
Join us in shaping the future of hospitality!
About the Role
The Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement. This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital, event marketing and more. The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing.
\n- Own Campaign Strategy & Execution for Specific Verticals and Segments
- Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals, such as expanding our growth internationally
- Manage and optimize end-to-end campaign execution, from planning to analysis
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
- Design and execute targeted email marketing campaigns to drive engagement and demand.
- Develop personalized email content and strategies
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
- Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects
- Utilize data-driven insights to guide marketing strategies and decisions
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
- Provide regular reports and recommendations to senior management based on campaign performance and market trends
- Collaborate with sales teams and stakeholders to maximize event visibility and engagement
- Measure and analyze the effectiveness of marketing efforts and adjust strategies as needed
- Bachelor’s degree in Marketing, Business, or a related field
- 3 years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns (B2B SaaS and start-up experience is a plus)
- Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn) and managing media purchases with third-party publications
- Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
- Ability to write copy, particularly as it relates to digital advertising and email
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
- Bonus: good understanding of event marketing, particularly pre and post event marketing
- Health Care Plan (Medical, Dental and Vision)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays) and Canary Days
- Stock Option Plan
- Flexibility to visit and travel to our offices (SF, NY or Dallas)
- Paid Parental Leave
- A diverse, world-wide team
We also work hard to ensure Canary is a fun and exciting place to work. Here are some of the additional benefits
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
