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Content Marketing Manager Job at Cane Real Estate in La Jolla

Cane Real Estate
San Diego, CA Full Time
POSTED ON 2/5/2025
AVAILABLE BEFORE 5/5/2025

Job Description

Job Description

Employment Type : Full-Time

Experience Level : Entry to Mid

About Us :

We are a forward-thinking team dedicated to providing exceptional service and innovative marketing strategies. We pride ourselves on staying ahead of industry trends and leveraging technology to connect with clients effectively. Join us to lead our marketing efforts and help take our brand to the next level.

Position Overview :

As our Marketing Manager, you will play a pivotal role in driving our marketing initiatives. You’ll develop and implement strategies to enhance our brand, generate leads, and increase engagement across platforms. This role requires a mix of creativity, technical expertise, and an eye for emerging trends.

Here’s a redrafted version of the "Key Responsibilities" section that balances marketing tasks with listing preparation and logistics :

Key Responsibilities :

Marketing & Content Creation :

  • Develop and execute innovative marketing campaigns to promote properties, events, and brand awareness.
  • Create visually appealing graphics using Canva and Adobe Creative Suite, including flyers, social media content, and listing presentations.
  • Edit and produce engaging video content for platforms such as Instagram, TikTok, YouTube, and Facebook.
  • Manage and grow social media presence, staying ahead of emerging trends and platform updates.
  • Optimize content for SEO and manage online ad campaigns, including Google Ads and social media advertising.

Listing & Property Support :

  • Attend property photoshoots to ensure homes are presented in their best light and capture behind-the-scenes content.
  • Coordinate with photographers and videographers for listing media, ensuring timely scheduling and delivery.
  • Install and remove lockboxes, for-sale signs, and other listing-related materials.
  • Pick up and deliver print marketing materials, including brochures, postcards, and signage, to properties and offices.
  • Assist with staging preparation, light tidying, and quality control before listing launches.
  • Oversee marketing logistics for open houses, client events, and special promotions.

    • Technology & Team Collaboration :

  • Leverage CRMs, analytics tools, and marketing automation platforms to drive results and track campaign performance.
  • Work closely with real estate agents, vendors, and service providers to execute high-quality marketing initiatives.
  • Stay informed on industry trends, competitor strategies, and technological advancements to keep our marketing strategies cutting-edge.

    • Qualifications :

  • Bachelor’s degree in Marketing, Communications, or commensurate experience.
  • Proven experience in marketing, preferably in the real estate industry.
  • Proficiency in Canva , Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and video editing software.
  • Strong technical aptitude, with experience using CRMs, analytics tools, and marketing automation platforms.
  • Expertise in managing and growing social media platforms, with a portfolio of successful campaigns.
  • Creativity and a keen eye for detail.

    • Preferred Skills :

  • Experience in digital advertising (e.g., Google Ads, Facebook Ads).
  • Knowledge of emerging marketing technologies and tools.
  • Familiarity with CRM platforms

    • Company Description

    Cane Real Estate is San Diego’s #1 Keller Williams team, specializing in residential sales. With over 1,900 homes sold, we’re dedicated to delivering exceptional service, innovative strategies, and outstanding results. Our mission : helping clients achieve their real estate goals with confidence.

    Company Description

    Cane Real Estate is San Diego’s #1 Keller Williams team, specializing in residential sales. With over 1,900 homes sold, we’re dedicated to delivering exceptional service, innovative strategies, and outstanding results. Our mission : helping clients achieve their real estate goals with confidence.

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