What are the responsibilities and job description for the Director of Growth position at Cann?
Cann is the leading THC-infused beverage in America today. Founded in Venice Beach by Harvard and Stanford graduates, Cann's mission is to change the way people socialize by offering adult beverages alternatives with simple, all-natural ingredients that deliver a gentle, uplifted feeling and no hangover the next day. Cann differentiates first and foremost on taste. Its ingredients are sourced from the best places in the world, like bright and juicy organic Sicilian blood orange, and never use any preservatives or fake sugar substitutes. Cann won BevNET's New Beverage Showdown and Food & Wine magazine’s Drinks Innovators award.
The Company is backed by high profile venture capital firms, like InvestBev and Imaginary Ventures, as well as a slate of innovative and forward-thinking celebrities with diverse backgrounds in wellness and activism, including Gwyneth Paltrow, Kate Hudson, Baron Davis, Rebel Wilson, Rosario Dawson, Tove Lo, Bre-Z, and more. Cann products are now available in over 30 states in liquor stores as well as online in over 35 states. For more information, visit or check out @drinkcann on Instagram.
Cann is looking for a highly analytical, independent director to drive growth across its business. This role will span both online and in-store sales channels and will require leveraging data beyond insights to drive investments across the customer acquisition funnel and lifecycle. Cann’s new Director of Growth will have a unique opportunity to span the whole business while delivering measurable results at scale. This role will report directly to the CEO.
What you’ll do :
- Approach growth with a sense of urgency and an experimental mentality
- Deploy ad spend in a strategic and highly leveraged way based on a data-driven, test and iterate approach
- Lead the Company’s internal customer acquisition efforts both online and in-store
- Own the Company’s rigorous data and analysis function, including hypothesis testing, marketing ROIs, and post-mortem assessments
- Communicate results internally in a clear, organized, and analytical way
Who you are :
Interested? Please send your resume to highering@drinkcann.com