What are the responsibilities and job description for the Marketing Operations Director Marketing & Partnerships · New York City · position at Canoe Intelligence?
COMPANY : Canoe Intelligence
WEBSITE : https : / / canoeintelligence.com /
TITLE : Marketing Operations Director
LOCATION : New York City (hybrid)
SALARY : $140,000 - $165,000 base bonus (based onNYC, will be adjusted for geo)
The Role :
As Marketing Operations Director at Canoe, your mission is to architect and optimize our marketing technology infrastructure, streamline campaign execution processes, and establish frameworks that enable our marketing teams to deliver maximum impact. You will be the technical backbone of our marketing organization, responsible for implementing and managing marketing automation systems, standardizing workflows, and ensuring data-driven decision-making across all marketing initiatives.
This position will have a direct impact on marketing efficiency and effectiveness across all segments, requiring close collaboration with Corporate Marketing, Growth Marketing, Product Marketing, Revenue Operations, Sales, Business Development, and Channel Partnership teams to ensure seamless integration of marketing systems with our broader technology stack.
Increase your chances of an interview by reading the following overview of this role before making an application.
What You’ll Do :
- Optimize Marketing Technology Systems : Oversee the implementation, integration, and maintenance of Canoe’s marketing technology stack, ensuring alignment with the broader organizational tech ecosystem.
- Streamline Campaign Processes : Develop and refine workflows to improve campaign execution efficiency, including automation, lead scoring, routing, and the marketing-to-sales handoff process.
- Establish Data Governance : Implement and enforce best practices for data management and hygiene to ensure accuracy, consistency, and reliability across all marketing platforms.
- Build Attribution and Reporting Models : Design comprehensive frameworks to measure campaign performance, marketing ROI, and support data-driven decision-making.
- Standardize and Scale Operations : Create and document scalable processes that enhance operational efficiency and support Canoe’s rapid growth trajectory.
- Collaborate Across Teams : Partner with cross-functional teams, including Sales, Revenue Operations, and Marketing, to align marketing operations with business objectives.
What We’re Looking For :
What You’ll Get :
Our Values :
Listen, and deliver client-centric solutions
Take initiative, improve situations, drive positive outcomes
Always set the highest standard for yourself and others
1 1 = 3
Who We Are :
Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers. By combining industry expertise with the most sophisticated data capture technologies, Canoe’s technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. With Canoe, clients can refocus capital and human resources on business performance and growth, increase efficiency, and gain deeper access to their data. Canoe’s AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.
Canoe is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Salary : $140,000 - $165,000
