What are the responsibilities and job description for the Marketing Strategy Intern position at Cantaloupe, Inc.?
Responsibilities
Learning Objectives :
Phase 1 : Market Research & Competitive Analysis
Learn the value propositions of Cantaloupe and the core products.
Conduct a competitive analysis of digital marketing services available to SMBs in the self-service and vending industry, identifying pricing models, service packages, and go-to-market strategies.
Analyze customer demographics and purchasing behavior to assess pricing elasticity and optimize package offerings.
Evaluate past marketing efforts for Cantaloupe’s marketing services, identifying key areas of success and opportunities for A / B testing and optimization.
Phase 2 : Campaign Development & Strategy
Collaborate with the marketing team to develop a comprehensive marketing campaign focused on increasing awareness and adoption of new marketing services offering.
Work cross-functionally with product and marketing teams to facilitate the deployment of existing product “grow” email campaigns and other projects.
Assist in crafting messaging strategies and campaign assets tailored to segmented SMB and / or Enterprise operators.
Collaborate with the marketing and sales team to streamline customer outreach and create a steady pipeline for upselling products.
Launch and monitor marketing campaign, tracking key performance metrics.
Conduct A / B testing on different messaging, offers, and outreach strategies to optimize engagement.
Gather insights from customer interactions, introductory calls, and feedback loops to refine messaging and campaign effectiveness.
Present key findings, campaign performance, and learnings to the marketing team at the end of the internship.
Ideal Candidate Profile :
Pursuing a degree in Marketing, Business, Communications, or a related field.
Interest in digital marketing, branding, and customer acquisition strategies.
Strong analytical skills with an ability to interpret data and generate insights.
Excellent communication skills and attention to detail.
Experience with social media, SEO, or paid advertising platforms is a plus.
Program Details :
21.00 / hour
Program Dates : May 27th – August 7th
Fridays off!
Opportunity to participate with other interns across multiple departments.
Mentorship & Coaching Opportunities.
As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.
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