VP of Entertainment & Marketing

Job Description

Job Description

Experience the excitement of working in the entertainment industry at Canterbury Park—home to thrilling live horse racing every summer and year-round action in our Card Casino, Racebook, and Events.

Canterbury Park offers competitive pay and an attractive benefits package for part-time team members. Our team members enjoy paid time off, floating holidays and holiday premium pay. For eligible team members, we provide a comprehensive benefits package that includes life, critical illness, accident and hospital indemnity insurance; a 401(k) retirement plan with employer matching; robust wellness programs designed to promote overall health and well-being; and much more. Additional exciting perks include free admission to live racing events, exclusive access to special event privileges, and a wide variety of discounts at local businesses and throughout Canterbury Park. These benefits are carefully designed to not only enhance your experience at work but also contribute to a vibrant and rewarding lifestyle in the community.

This position qualifies for an annual bonus of up to 20%.

Job Summary :

The Vice President of Marketing and Entertainment is responsible for driving organizational growth for the Company’s casino gaming, racing and event and entertainment businesses that draws more than 1M guests annually. This leadership role involves direct oversight of marketing programs, database and loyalty initiatives, sponsorships, live racing promotions, entertainment and events, guest services and box office functions, and creative services. The position emphasizes collaboration, innovation, and execution of strategic plans in alignment with Canterbury Park’s core values to enhance brand value and deliver exceptional guest experiences. Responsible for supporting the Company’s mission, vision, and values and providing fun and games like no place else.

Essential Duties and Responsibilities :

• Lead by example.
• Responsible for maintaining a high degree of hospitality, as well as a positive and professional demeanor at all times.
• Create high levels of morale, fosters teamwork, inspires collaboration, delegates effectively and coaches and mentors direct reports for growth opportunities.
• Develop and execute short- and long-term strategic marketing and operational plans designed to grow revenue.
• Lead overall creative and communication efforts to create consistent and compelling brand representation across all platforms, events, and marketing campaigns.
• Oversee Canterbury Park’s gaming rewards, retention and reinvestment programs to foster long-term customer loyalty.
• Enhance Canterbury Park’s digital presence and leverage emerging technologies for marketing and operational benefits.
• Lead the development and execution of signature events, entertainment and promotional initiatives to boost attendance and revenue.
• Oversee the integration and fulfillment of corporate partnerships to enhance brand value and guest experience.
• Lead guest services, box office and merchandizing efforts and pricing strategies.
• Foster cross-departmental collaboration to enhance customer experiences.
• Perform other responsibilities as assigned.

Required Qualifications :

Preferred Qualifications :

Working Conditions and Physical Requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Canterbury Park is an Equal Opportunity and Affirmative Action Employer