What are the responsibilities and job description for the Associate, Consumer Insights position at Canvas Worldwide?
The Role
Do you want to use your academic and professional background (strategy, research, data/trend analysis) to understand how modern consumers make decisions?
Are you keen to join a team that is at the cutting edge of user behavior, trends, and technology? Do you enjoy telling stories?
As a member of Decision Road, Canvas Worldwide’s Consumer Insights division, you will be tasked with developing a deep understanding of the hearts and minds of consumers: who they are, what matters to them and motivates them, and how they connect with brands.
The Associate will work closely with the Supervisor & VP, and Group Director to find, analyze, and share data and insights that will be used as a jumping-off point for innovative and breakthrough thinking in our communications and media planning approach.
Responsibilities
Utilize research sources (syndicated/primary) to develop a deep understanding of consumers and how they behave, how they use media/communication channels, and how they connect with assigned brands and categories
Contribute to projects and tasks that inform consumer and communications strategies.
Be a syndicated research expert in the group. Proactively mine all available resources for information that can lead to a better understanding of consumers, brands, and media/communication trends and behaviors
Collaborate with Brand Strategy and Media Investment teams to enhance consumer understanding via social listening or additional research methods.
Ensure communications strategies effectively address key business challenges/issues/opportunities, connecting with the consumer through cohesive strategic ideas.
Qualifications:
Bachelor’s Degree preferred
Strong organizational and analytical skills
Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Supervisor
Salary And Benefits
Experience, qualifications, training, certifications, and internal equity factors determine actual base salary. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
In-Office Work Schedule
This hybrid role requires a minimum of 2 days in office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices a Fair Chance of Hiring
