What are the responsibilities and job description for the Manager- Out of Home Media Planning position at Canvas Worldwide?
The Role
Looking for a Freelancer to lead our Out of Home (OOH) Planning team. Your core responsibility is to autonomously manage assigned clients ensuring business needs are being met while simultaneously supporting department and agencywide initiatives. Serve as support to the senior members of the team on department or companywide initiatives, able to function independently or collaboratively, as required. Ability to set and achieve both short-term and long-term goals (internally, to service the agency as well as externally, to service the clients).
Key Duties / Responsibilities & Desired Knowledge Base :
- Function independently, including management of direct reports and assigned teams within the department with little to no guidance while maintaining a high quality of work
- Act as role model and mentor to all juniors within the department, helping them to grow professionally and navigate the OOH and media industry as a whole
- Level-set fair expectations of the teams / individuals and hold them accountable
- Consistently seek out and encourage / assign relevant opportunities for juniors to grow professionally (ex. training courses)
- Inspire creativity within the department, encourage direct reports to “Challenge the Comfortable” while ensuring a sound understanding of business / business objectives remains the north star for decisions
- Promote and incorporate strategies / practices that align with larger department and / or agency goals
- Guide the team in strategy development at a high level; ensure planning tactics and decisions align with arching strategic direction of business as well as larger media campaigns
- Support teams as needed in their management of planning efforts, ensuing deadlines are being meet and the quality of work is to department standards
- Oversee and assist teams in building client ready decks / slides to articulate OOH plans / recommendations
- Participate in strategy development and brainstorming meetings with ability to work harmoniously with internal teams on projects from start to finish and ensure teams grasp full understanding of this to drive actionable next steps
- Demonstrate strategic thinking and problem-solving abilities o Oversee and advise on negotiations throughout planning and make-good scenarios o Advise team of proactive approaches to trouble shooting o Ensure team arrives at fair and meaningful results / solutions o Ability to maintain professionalism during challenging conversations, deescalating and managing frustrations within the team, if necessary
- Expert understanding of media terms, concepts, and strategy (KPI, ROI, CPM, R / F)
- Maintain a positive attitude that motivates the team to remain focused / solution oriented in achieving desired results against tight deadlines / changing direction / feedback, etc. 2023 MAY
- Ability to recognize appropriate new opportunities, need for 101’s or other documents and motivate self / team
The Role
As a Director on the Out of Home (OOH) team your core responsibility is to autonomously manage
assigned clients ensuring business needs are being met while simultaneously supporting
department and agencywide initiatives. Serve as support to the senior members of the team on
department or companywide initiatives, able to function independently or collaboratively, as
required. Ability to set and achieve both short-term and long-term goals (internally, to service the
agency as well as externally, to service the clients).
Key Duties / Responsibilities & Desired Knowledge Base :
the department with little to no guidance while maintaining a high quality of work
professionally and navigate the OOH and media industry as a whole
professionally (ex. training courses)
Comfortable” while ensuring a sound understanding of business / business objectives
remains the north star for decisions
agency goals
align with arching strategic direction of business as well as larger media campaigns
being meet and the quality of work is to department standards
plans / recommendations
harmoniously with internal teams on projects from start to finish and ensure teams grasp
full understanding of this to drive actionable next steps
o Oversee and advise on negotiations throughout planning and make-good scenarios
o Advise team of proactive approaches to trouble shooting
o Ensure team arrives at fair and meaningful results / solutions
o Ability to maintain professionalism during challenging conversations, deescalating
and managing frustrations within the team, if necessary
achieving desired results against tight deadlines / changing direction / feedback, etc.
2023 MAY
motivate self / team to compile and present as is relevant and in a timely manner
research and presented with strong supportive context / rationale that is client specific
and educating the team accordingly
simultaneously balancing workload / deadlines
Qualifications / Skills :
o Innate curiosity with a desire to learn and grow as an OOH / media professional
o Aptitude for critical thinking and problem solving
o Self-starter who approaches workload with a positive attitude
o Proactive (vs reactive) approach to projects / workload as well as overall
management of the business and direct reports
o Strong communication and presentation skills (written & verbal)
o Acute attention to detail
o Highly organized, including time management (of self and team)
o Multitask across numerous projects / accounts simultaneously under tight deadlines and
prioritize / adjust direction based on feedback as needed while remaining positive
Motivate team, primarily direct reports, to do the same
o Prioritize and reprioritize accordingly to meet tight and / or changing deadlines under
pressure, while remaining positive
o Effectively and fairly delegate workload
o Synthesize large volumes of information quickly
With the ability to accurately and effectively communicate it out
o Advocate for OOH (internally, externally)
o Proficient in math including ability to interpret, analyze and synthesize research
o Capacity to have difficult conversations as needed, while remaining constructive and
solution oriented (vendors, direct reports)
o Build, foster and maintain strong relationships (internal / external)
o Collaborative team player (can work independently & as part of a matrix structure)
o Receptive to feedback and able to apply moving forward
o Manage up / down appropriately
o Effectively and fairly delegate workload
o Act as a role model to direct reports and junior staff within the agency
Experience & Education :
Years of professional experience : 9
