Sr. Director, Marketing

POSITION SUMMARY

We are seeking a dynamic and strategic Sr. Director of Marketing to lead our brand development and growth effort for the US and Canada markets. This leader will develop and implement innovative brand and performance marketing strategies A successful candidate is expected to be both a results-oriented leader who can drive significant growth by growing and optimizing marketing channels, as well as a sophisticated brand strategist who can elevate our presence in the market, increase customer engagement and add to our brand equity.

As a member of the US core executive team, the Sr. Director, Marketing will oversee all marketing efforts, including performance marketing ( such as paid digital, SEO, and CRM) , event management, sports marketing, content marketing, and product campaigns. This role will require taking an integrated approach, collaborating closely with cross-functional teams such as Customer Experience, Digital, and Sales to ensure seamless execution of marketing campaigns, optimized channel performance, and cohesive brand communication.

The ideal candidate will have proven experience in driving growth through channel optimization, identifying and growing new marketing channels, and developing brand engagement strategies for nationally or globally relevant companies in the outdoor, leisure, or consumer goods markets. They should also have a strong track record in performance marketing , driving profitable growth through data insights, customer acquisition strategies, retention optimization, and ROI-driven campaigns. Familiarity with team collaboration across time zones and markets is essential.

The primary goal of this position is to increase commercial growth across a full range of cycling categories, including road, mountain, gravel, triathlon, and urban. That growth will come through improved brand awareness and customer engagement, and optimizing marketing expenses. Success will be measured through market share growth, brand sentiment, and performance marketing ROI.

KEY RESPONSIBILITIES

Growth Strategy Development and Execution

• Lead the creation and execution of a comprehensive growth-oriented marketing strategy tailored to the U.S. market.
• Define and adapt brand positioning and messaging in alignment with the global company's goals and vision.
• Stay attuned to consumer insights, competitive landscape, and market trends to inform strategic decisions and uncover growth opportunities.
• Identify and prioritize performance-driven opportunities to optimize customer acquisition, retention, and brand equity.

Performance Marketing and Campaign Development

Cross-Functional Collaboration :

Leadership and Team Management :

Budget and Administrative Management :

Qualifications :

Work Environment

We offer a professional, upbeat, and fun work environment at the Canyon Bicycles US Headquarters in Carlsbad. It is a world-class office space with a Canyon Showroom for displaying our professional team and athlete bikes. This full-time role is an opportunity to be a part of the cycling and sports industry, work alongside an awesome team, and contribute to a growing company.

What We Offer :

Physical Factors

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit for extended periods of time; use hands to finger, handle, or feel the computer; reach with hands and arms and talk or hear. The employee must occasionally lift and / or move up to 50 pounds.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.