What are the responsibilities and job description for the Mobile Podiatry/Wound Care Marketer position at Canyon Oaks Foot and Ankle Specialists?
Company Overview:At Canyon Oaks Foot & Ankle and CA Advanced Wound Care, we provide comprehensive and compassionate mobile podiatry and wound care services to patients in the comfort of their homes and inside of nursing facilities. We are passionate about improving the quality of life for those who may have limited mobility or access to traditional healthcare settings. We are looking for a dynamic, results-driven Mobile Podiatry/Wound Care Marketer to join our growing team.
Position Overview:As a Mobile Podiatry/Wound Care Marketer, you will be responsible for developing and
executing marketing strategies that increase awareness of our services, drive patient acquisition, and build relationships with healthcare providers, senior living facilities, home health agencies, and other key referral sources. You will play an integral role in expanding our presence by directly visiting facilities, creating strategic partnerships, and educating healthcare professionals on the benefits of mobile podiatry and wound care services.Key Responsibilities:
- Facility and Agency Visits: Establish and nurture relationships with healthcare providers, senior living facilities, home health agencies, and other facilities to generate patient referrals and build brand awareness.
- Marketing Strategy Execution: Develop and implement marketing campaigns to promote mobile podiatry and wound care services within the local community, targeting healthcare facilities and home health agencies.
- Attend local healthcare events, seminars, and networking opportunities to connect with key decision-makers in the healthcare and senior living sectors.
- Design and implement digital marketing campaigns (social media, email, website content) to reach potential patients and referral sources.
- Educate healthcare professionals about the services we provide, including benefits, processes, and outcomes.
- Track and analyze marketing campaigns to evaluate effectiveness and optimize for better results.
- Collaborate with the sales and clinical teams to identify new referral sources and drive patient acquisition.
- Provide feedback to senior leadership about community outreach efforts and recommend strategies for further growth.
Scheduling and updating the team on new referrals is a must.
Qualifications:
- 2 years of experience in healthcare marketing, with a preference for experience in podiatry, wound care, or mobile healthcare services preferred but not required.
- Experience building relationships with healthcare providers, home health agencies, senior living communities, and other referral sources.
- Ability to travel regularly for in-person visits to healthcare facilities and home health agencies.
- Strong knowledge of digital marketing strategies, including social media, email marketing, and website management.
- Excellent communication skills with the ability to educate and engage healthcare professionals and patients.
- Creative and strategic mindset to design compelling marketing campaigns.
- Highly organized with the ability to manage multiple projects and initiatives.
Preferred Skills:
- Knowledge of healthcare regulations, including those relevant to mobile healthcare services and home health agencies.
- Experience with CRM systems, lead generation tools, and marketing automation.
- Experience in Google Analytics, and online advertising, Google office, spreadsheets.
What We Offer:
- Competitive salary
- Flexible work environment (remote and in-person opportunities).
- Health, dental, and vision benefits.
- Opportunity to work with a dedicated and passionate team focused on improving patient care.
- Professional development and growth opportunities.
How to Apply:If you're eager to contribute to our mission and make a positive impact in the healthcare industry, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience.
Job Type: Full-time
Pay: $25.00 - $28.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Fresno, CA 93710
Salary : $25 - $28