Demo

Enterprise Marketing Solutions Lead

Capco
Charlotte, NC Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/3/2025

About the team :

Increase your chances of an interview by reading the following overview of this role before making an application.

Capco is a global business and technology consultancy, focused on the financial services sector. We are passionate about helping our clients succeed in an ever-changing industry.

Working in Banking and Payments at Capco extends well beyond a traditional consulting role – we focus on developing talent within a supportive environment while simultaneously challenging tomorrow’s leaders to partner with our clients and shape the future of financial services. At Capco, we deliver innovative solutions that shape market-leading strategies through implementing advanced technology with modern methods. Our experience across the ecosystem of banking segments, products, customer experiences, and supporting infrastructure has strengthened our reputation for innovation within the industry. We partner with commercial banks with capabilities including but not limited to lending, deposits, treasury / cash management, online banking, and payments.

The team offers our clients the support and guidance they need to compete in an industry that has and continues to experience rapid modernization and change. Whether our clients are seeking to enhance operational performance, accelerate change, or transform the customer experience, our goal is to help them emerge as industry leaders and meet or exceed their business goals.

About the Job :

The Enterprise Marketing Solutions Lead will serve as the key liaison between business stakeholders and technical teams, focusing on the continuous optimization and mature use of the Naehas platform within a banking organization. The lead will partner with the bank to identify, prioritize, implement, and optimize platform use cases. This role emphasizes collaboration with the Naehas product and technical teams to provide valuable input and feedback, ensuring the solution's continued success and evolution.

What You’ll Get to Do :

  • Engage with key stakeholders to identify and implement advanced use cases on the Naehas platform, driving ongoing value and efficiency improvements.
  • Partner closely with the Naehas product and technical teams, providing feedback and insights to support the continued development and enhancement of the platform based on real-world usage and challenges within the organization.
  • Lead cross-functional collaboration efforts, aligning strategies, workflows, and processes across business units to enhance platform adoption and effectiveness.
  • Facilitate strategic discussions with executives and end-users, balancing business needs with technical feasibility while ensuring optimal platform performance.
  • Standardize processes and terminology across teams, ensuring consistent and aligned workflows that drive organizational efficiency.
  • Provide leadership in long-term strategic planning, identifying opportunities that drive mutual growth and success for both the banking organization and the Naehas platform.
  • Act as a change management leader, guiding the organization through the complexities of evolving its marketing technology and operations.

What You’ll Bring with You :

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 7 years of experience in marketing technology, solution architecture, or marketing operations management, preferably within the financial services industry.
  • Strong experience working with marketing automation platforms, compliance management, and offer management solutions.
  • Proven ability to work across multiple business units to align processes and drive collaborative outcomes.
  • Extensive experience engaging with product management teams in an Agile delivery model to influence and guide the development of marketing technology solutions.
  • Excellent stakeholder management skills, with the ability to engage with executives, technical teams, and end-users alike.
  • Demonstrated experience in standardizing workflows and processes to achieve efficiency and alignment across teams.
  • Strong problem-solving abilities and a strategic mindset focused on long-term value.
  • Advanced degree in Business Administration, Information Systems, or related fields.
  • Experience in enterprise-level marketing operations within financial services, particularly in a compliance-focused environment.
  • Direct experience working with the Naehas platform, including optimizing use cases and collaborating with product teams for platform enhancement.
  • Knowledge of AI-powered marketing solutions and automation tools.
  • Familiarity with banking systems and their integration with marketing platforms.
  • Why Capco?

    A career at Capco is a chance to help reshape the competitive landscape in financial services. We launch new banks, transform existing ones, and help our clients navigate complex change. As consultants, we work on the front-end business design all the way through to technology implementation.

    We are the largest Financial Services focused consultancy in the world, serving everyone from global banks to emerging FinTechs, from strategy through digital transformation, design, business consulting, data and analytics, cyber, cloud, technology architecture, and engineering.

    Capco is a young and growing firm. We maintain an entrepreneurial spirit and growth mindset, and have minimal bureaucracy. We have no internal silos that get in the way of your career opportunities or ability to focus on our clients and make a difference to the business. We offer the opportunity for everyone to learn rapidly, take on tough challenges, and get promoted quickly. We take pride in our creative, collaborative, diverse, and inclusive culture, where everyone can #BYAW.

    We offer highly competitive benefits, including medical, dental and vision insurance, a 401(k) plan, tuition reimbursement, and a work culture focused on innovation and creation of lasting value for our clients and employees.

    Ready to take the Next Step?

    If this sounds like you, we would love to hear from you. This is an opportunity to make a difference and contribute to a highly successful company with a significant growth trajectory.

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