Digital Marketing Executive

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired bya collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizationsunlock the value of technology and build a more sustainable, more inclusive world.

Job Description

The role of a Digital Marketing Executive is helping set direction for digital marketing to become a long-term sustainable operation.

Job Requirement

We are looking for a highly motivated marketing data / martech leader to scale and differentiate Capgemini Insights and Data (I&D) practice in the Customer First space that includes Customer Data Platform (CDP) and MCM (Multi Channel Marketing space).

Skills Required

• Possess personal brand deep experience curiosity and a passion for value realization in the Data & AI Driven Customer Experience and Marketing. Must have an established track record in front office value realization
• Have experience and passion for personally managing relationships with Chief Marketing Officers (CMOs) Chief Sales Officer (CSO) and Chief Revenue Officer (CRO) when introduced to them at our top accounts. Must demonstrate ability to establish relationships with CMO CSO CRO CDO or their next levels.
• Specialized in Digital Marketing Customer 360 CDPs Martech Adtech architecture and Marketing Technology Transformation4. Represent Data and AI with our top partners including Salesforce Adobe AWS Tealium Oracle SAP Microsoft Redpoint SAS Cheetah Digital Treasure Data and motivate them to lean in to partner deeply with Capgemini.
• Must have knowledge of Customer Data Platforms(CDPs) through at least 2 project implementations on any or combination of Customer 360 Customer Propensity / Scoring / Segmentation models Customer Golden Record creation.
• Must have direct experience with Adobe RTCDP implementation and at least 5 years experience working with Adobe product Suite i.e. Adobe Analytics Launch RTCDP AJO CJA Target Campaign7. Subject matter expert for Adobe Experience Platform (AEP) Architecting Adobe's Real-Time Customer Data Platform (RTCDP) Manage and optimize data transfers between Adobe Experience Platform and source / destination systems Provide guidance on segment-building in Adobe Experience Platform Real-time CDP8.
• Must demonstrate strategy and delivery experience with at least two named CDP partners9. Work well in a matrixed organization by collaborating with a. Sector Sales & Delivery teams that manage relationships with our top accounts and help them exceed their goals through delivery of strategy and execution of marketing data offers b. CDH / CDP community by representing the value that Insights & Data brings through the marketing offers c. Data Science & AI community by onboarding them onto marketing analytics opportunities and differentiating Capgemini through the use of AI solutions. Also supporting the DS&AI team on any Customer First and Martech opportunities they are working on.
• Collaborate with the Global teams and Customer First global team within I&D by aligning on offers competencies GTM approaches etc. Must demonstrate ability to collaborate & work well with global teams.10. Be able to develop and rapidly grow team of experts and practitioners focused on marketing data and digital marketing space while managing to required utilization requirements for the team.
• Must demonstrate practice building experience preferably within a well-recognized consultancy
• Be able to travel as needed in a post covid environment. Must be willing to travel as a consultant.
• Demonstrate eminence through publications whitepapers industry presentations and the like

Life at Capgemini

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity / expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and / or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Click the following link for more information on your rights as an Applicant http : / / www.capgemini.com / resources / equal-employment-opportunity-is-the-law

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.