Industry Marketing Content Leader

About the Organization

Capgemini partners with companies to transform and manage their business by unlocking the value of technology. At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.

As a leading strategic partner to companies around the world, we have leveraged technology to enable business transformation for more than 50 years. We address the entire breadth of business needs, from strategy and design to managing operations. To do this, we draw on deep industry expertise and a command of the fast-evolving fields of cloud, data artificial intelligence, connectivity, software, digital engineering, and platforms.

Role

The Industry Marketing Content Manager for Capgemini?s Consumer Products & Retail (CPR) Industry will lead the development and execution of compelling, strategic content that drives engagement, strengthens brand positioning, and supports business growth. This role will be responsible for creating thought leadership assets, including whitepapers, blogs, and reports, that showcase Capgemini's expertise in areas like digital transformation, sustainability, and evolving consumer behavior. The candidate will collaborate closely with industry leaders, marketing teams, and creative agencies to deliver high-quality, data-driven content tailored to client needs. They will oversee content strategy for global campaigns, ensure consistency with Capgemini?s tone and messaging, and measure content performance to optimize impact. Strong industry knowledge, storytelling skills, and the ability to align content with business objectives are essential for success in this role.

Job Responsibilities:

As an Industry Marketing Content Leader, you will:

• Spearhead the development and implementation of content strategies that support the company's business goals. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and crafting engaging and well-researched content that drives traffic and engages site visitors.
• Collaborate with cross-functional teams, including Industry Marketing Leaders, Account-Based Marketing Strategists, the Capgemini Research Institute, Creative Teams, and other members of the Marketing team to ensure successful delivery of projects with impactful outcomes.
• Manage the content planning process, coordinating between the Industry Marketing leads, content, and creative teams. This includes managing the editorial calendar and assets required to execute the content plan1.
• Provide strong project management of teams that produce marketing and sales materials (visual identities, brochures, POVs, case studies, sales decks, video scripts, infographics, demos, etc.), including PR, internal and external communication1.
• Review all content to ensure that it meets quality and brand standards and is aligned with core industry messaging.
• Work directly with the Industry Marketing Leader and the team to drive the planning and execution of events.
• Develop and implement content marketing strategies that support the company's business goals. Create and manage engaging content for the company's website, blog, social media, email marketing, and other digital channels.
• Manage and analyze the effectiveness of marketing campaigns and adjust strategies as needed. Stay up-to-date with the latest trends and best practices in content marketing.

Requirements:

• Post graduate degree MBA /diploma in marketing from a reputed institution.
• At least 6-8 years of experience in marketing & communications, with 3 years in a large IT MNC/India Services pure play/Business Consulting firm or account management experience in large advertising agencies, working with multinational clients.
• Experience working in a sector/industry marketing environment an asset.
• Curious, Goal Oriented, Structured and process-led.
• Must be a self-starter and must be able to work individually and with diverse teams.
• Exposure to Martech tools and CRM will be an add-on.
• Should be very familiar with branding fundamentals and latest trends in new media.
• Creative, innovative, and quality driven.
• Excellent presentation skills, communication skills.
• Great aptitude for quick learning of new industries and markets.

Specification / Skills / Experience

• Exceptional skills in time management and managing stakeholders.
• Expert interpersonal, written, and verbal communication skills with a proven ability to articulate complex business in a simple way.
• Working knowledge of Marketing, Events and Digital Marketing.
• Proficiency in MS Office and experience with project management tools.

The pay range that the employer in good faith reasonably expects to pay for this position is $17.33/hour - $27.08/hour. Our benefits include medical, dental, vision and retirement benefits. Applications will be accepted on an ongoing basis.

Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.