Digital Marketing Strategist

Job Summary:

The Digital Marketing Strategist will help develop, implement, and optimize multi-channel digital marketing campaigns. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to drive brand awareness, engagement, and conversions. This position will work closely with the Marketing team to promote the voice of our brand to help meet company goals.

Primary Responsibilities:

These statements reflect the most essential areas of responsibility. The list does not include all job functions, nor is it intended to be exhaustive; other areas of accountabilities and specific responsibilities may be assigned, as necessary.

• Design and execute strategies to drive online traffic to Encore Banks website and increase lead generation.
• Track, measure, and analyze the performance of digital campaigns using tools like Google Analytics, HubSpot, or similar platforms. Provide actionable insights to improve outcomes.
• Work with Designers and Marketing Director to drive landing page and ad creative optimization.
• Implement drip email campaigns, push notifications and marketing automation.
• Collaborate with sales teams to align lead generation strategies, provide marketing support, and optimize the sales funnel.
• Execute and measure blog and social media campaigns.
• Review new technologies with the goal of keeping Encore Bank at the forefront of developments in digital marketing.
• Technical writing and copywriting projects as needed
• Other duties as assigned

Supervisory Responsibilities:

• None

Skills and Qualifications:

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

• • Bachelors degree in marketing or related field or at least 4 years equivalent work experience
  • Certifications in Google Ads, SEO or similar are preferred
  • At least 3 years of experience in marketing or similar role with a strong recent focus on digital marketing strategies and execution
  • Experience managing digital marketing campaigns in digital channels including PPC, SEO, Social Media and Email Marketing
  • Strong understanding of SEO/SEM, PPC, email marketing, and content marketing strategies.
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Experience in email marketing including A/B testing and audience segmentation.
  • Proficiency in Microsoft Excel.
  • Aptitude for learning new skills, platforms, and technologies
  • Self-starter with the ability to work independently with minimal supervision
  • Strong sense of responsibility, prioritization, and the ability to meet deadlines
  • Capable of juggling multiple projects simultaneously
  • Customer service focused; always willing to assist where needed
  • Highly collaborative; able to take direction but also provide useful feedback and suggestions for improvement
  • Thrives in a busy, fast-paced environment
  • Experience editing video content for digital campaigns or social media platforms
  • Experience with marketing automation platforms and CRM systems particularly HubSpot
• Working knowledge of web design and development principles is a plus
• Technical writing and copywriting experience

Computer and Office Equipment Skills:

• Microsoft Office Suite including Word, Excel, and PowerPoint
• Video editing software such as Final Cut Pro, Adobe Premiere, Pinnacle Studio is a plus

Physical Requirements:

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

• While performing the duties of this job this individual is regularly required to stand for long periods of time, walk, sit, talk, hear, use their hands and fingers (manual dexterity), use a telephone, and occasionally lift and /or move up to 25 pounds.
• Specific vision abilities required by this position include, close vision, and the ability to adjust focus.

Mental Requirements:

• The ability to solve problems, make decisions, supervise others, interpret data, organize information, written and oral communication and read/write.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Encore Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, age, ancestry, citizenship, sex, sexual orientation, gender identity, national origin, marital status, genetic information, physical or mental disability, veteran status or any other characteristic protected by law.