What are the responsibilities and job description for the Sr Campaign Developer position at Capital Markets Placement?
Job Description
We are growing and looking to add to the dynamic Campaign Management team within Marketing's Center of Excellence, supporting Enterprise Marketing.
The Senior Campaign Specialist will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our marketing automation tool, the Zeta Marketing Platform (ZMP), as well as the development of external lists within our Platform Marketing environment.
Within ZMP, the Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). Within the Platform Marketing environment, this person will execute and deliver various campaign lists for multiple channels for Product Marketing partners (this includes data manipulation, querying, and visualization in Python / SQL).
This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA / QC audience segments, and ensure timely deployment of emails and the delivery of external files to various vendors and systems.
Primary responsibilities include :
- Utilizing expert knowledge of email platform(s) including delivery system.
- Collaborating with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.
- Work with project stakeholders to identify requirements, solutioning development or level of effort.
- Building, testing, and implementing content for automated campaigns including advanced dynamic content.
- Performing code & creative reviews to optimize emails.
- Executing the programming and delivery of various external campaign lists.
- Demonstrate a deep understanding of Citizens data sources and effectively interpret requests from the Product Marketing team.
- Implement standards and quality controls to ensure accuracy and consistency.
- Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.
- Document all the campaign and list generation processes and keep evidence of all approvals and exceptions.
Required skills / experience :
Education, certifications and / or other professional credentials :
Our preference would be to have a chosen candidate with onsite capabilities in Westwood, MA or one of our corporate headquarters.
Hours and Work Schedule :
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